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PadFone vs. FonePad
Shih, Willy; Chai, SenCase HBS-614023-EStrategyTo maximize their effectiveness, color cases should be printed in color. To Jonney Shih, Chairman of ASUSTek Computer, the introduction of Apple's iPad made clear the need to transition his company to a new cloud-computing era. But the company's roots in the manufacture of Windows-powered desktop and notebook PCs bounded the creativity of his design and engineering teams. The case examines the ASUS's efforts to get into the smartphone business, l...Starting at €8.20
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BGI: Data-driven Research
Shih, Willy; Chai, SenCase HBS-614056-EService and Operations ManagementBGI has the largest installed gene-sequencing capacity in the world, and to Zhang Gengyun, general manager of the Life Sciences Division, this represented an opportunity to apply his training as a plant breeder and his early career work as a biochemist to improving important parts of the world food supply. But his biggest challenge was in scaling up his organization to address the multitude of opportunities he wanted to address. Along with its ma...Starting at €8.20
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Alnylam Pharmaceuticals: Building Value from the IP Estate
Shih, Willy; Chai, SenCase HBS-611009-EStrategyTo maximize their effectiveness, color cases should be printed in color. The learning objective of this case is to help students to recognize the interplay between intellectual property (IP) rights and corporate strategy. We do this by examining what is a fairly atypical circumstance today in which a single firm is able to secure what it perceives to be a frontier IP "estate" that blocks competitors from "practicing" in a significant part of the ...Starting at €8.20
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BMS-Biocon Research Center: Growing a Joint Research Venture in India
Sato, Vicki L.; Chai, Sen; Ballenger, Rich; Chi, Christine; Down, Alexander; Leimberg, RossCase HBS-613072-EEntrepreneurshipBristol Myers Squibb, a multi-national pharmaceutical company, is seeking to globalize its R&D strategy while managing costs. It has formed a joint venture with an Indian company, which has worked well, but now faces a strategic decision on how and whether to continue.Starting at €8.20
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Novozymes: Establishing the Cellulosic Ethanol Value Chain
Shih, Willy; Chai, SenCase HBS-614001-EService and Operations ManagementTo maximize their effectiveness, color cases should be printed in color. As the world's largest producer of industrial enzymes, Novozymes had invested heavily for many years to bio-engineer enzymes that could break down cellulose into fermentable sugar. In 2010, the company had launched what it thought would become a breakthrough product for the conversion of crop residues from corn into fermentable sugars for the production of motor fuels. But t...Starting at €8.20