IESE (España)
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El Ganso Takes Flight (A)
Arana, Sergio; Echániz, Iñigo; Pascual, Julio; Prats, Mª JuliaCase E-159-EEntrepreneurshipÁlvaro and Clemente, two brothers from Madrid with entrepreneurial spirits and creative mentalities, created the clothing brand El Ganso. The brand has a young vibe, and made a place for itself in the Spanish fashion market by pinpointing a niche that no one had filled. In January 2006, "Jeremy Stanford" shoes arrived in Madrid. In the wake of their success, the brothers opened their first store in Madrid and El Ganso underwent a "growth spurt." ...Starting at €8.20
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El Ganso levanta el vuelo (A)
Arana, Sergio; Echániz, Iñigo; Pascual, Julio; Prats, Mª JuliaCase E-159EntrepreneurshipÁlvaro y Clemente, dos madrileños con alma emprendedora y mente creativa, crearon la marca de ropa El Ganso, con un toque juvenil, haciéndose un hueco en el mercado de la moda en España gracias a un nicho que nadie estaba cubriendo. En enero de 2006 llegaron a Madrid las zapatillas "Jeremy Stanford". Después de su éxito, abrieron su primera tienda en Madrid, y El Ganso "pegó el estirón". La última tienda abierta fue en 2012, en Carnaby Street, Lo...Starting at €8.20
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Salomon Brothers (B)
Golembiewski, Christopher; Campana A.; Torres, Maximilian B.Case TD-150-EBusiness Ethics and Corporate Social ResponsibilityPaul Mozer informs his supervisor, John Meriwether, about the US Treasury's letter to Mercury Asset Management, and the events that precipitated it. The decision is now Meriwether's. Should he in turn bring the problem to his superiors and the legal compliance department, a path that might result in Mozer's dismissal, harsh penalties for the firm and the loss of his traders' confidence? Or, given the SEC's stated intention of dropping the matter...Starting at €5.74
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Salomon Brothers (C)
Golembiewski, Christopher; Campana A.; Torres, Maximilian B.Case TD-151-EBusiness Ethics and Corporate Social ResponsibilityJohn Meriwether reports Mozer's actions to Salomon's President, Thomas Strauss, chief legal compliance officer, Donald Feuerstein, and CEO, John Gutfreund. On Feuerstein's recommendation, a decision is made to report the incident to the federal authorities. But, who will report the incident, how and to whom, the Federal Reserve Board or the more hostile Treasury Department? No plan for implementation of the decision is formulated.Starting at €5.74
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Salomon Brothers (A)
Golembiewski, Christopher; Campana A.; Torres, Maximilian B.Case TD-146-EBusiness Ethics and Corporate Social ResponsibilityThis case involves the personal decision of Wall Street government bond trader, Paul Mozer, whether or not to report a gray-area transaction he has made to his superior, John Meriwether. The stakes are very high, but the indiscretion is murky and the chances of the firm's being sanctioned for it are virtually nil.Starting at €8.20
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Salomon Brothers (D)
Golembiewski, Christopher; Campana A.; Torres, Maximilian B.Case TD-152-EBusiness Ethics and Corporate Social ResponsibilityNothing has been done when the financial press reports of fishy activity in the May 22nd Treasury auction. Salomon orders an internal audit and uncovers Mozer's wrongdoing in the December 27th, February 7th, February 21st, April 25th and May 22nd auctions. The bottom drops out for all the key players from Mozer to Gutfreund and for the firm.Starting at €5.74