IESE (España)
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GoQuickly.com and FileAway: Advertising in the Super Bowl
Gallo, Iñigo; González, Jorge; Capizzani, Mario; Panlilio, LorenzoCase M-1374-EMarketingKickersoft managers Jennifer Green and Ted Gutner, along with their respective marketing teams, were preparing for an important presentation meeting with CEO Henrik Mathison. During the meeting, the decision would be made on which creative concepts the US software company would use for that year's Super Bowl advertisements for FileAway and GoQuickly.com-Kickersoft's two most important cloud-based products. Green and Gutner were excited, but the...Starting at €8.20
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Confezioni Stile Giovano, S.A.
Dionis, Lorenzo; Stuyck G.Case P-823Service and Operations ManagementDescribe la incorporación de diseño a su cadena de operaciones. Expresa las ventajas e inconvenientes de tener diseñador propio o contratado. Aparece el tema de situación de la innovación en la estructura de la empresa. Expone las dificultades que surgen al asignar funciones y responsabilidades a las diferentes operaciones, como son: compras, fabricación, comercial, etc.Starting at €8.20