IESE (España)
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TiVo 2011
Tonijuan, Gemma; Comín, Marta; Valor Sabatier, Josep; Nueno, José LuisCase SI-178-EInformation Technologies, Knowledge and Communication, MarketingTiVo is a digital video recorder, developed and marketed by TiVo, Inc. and introduced in 1999. TiVo provides an electronic television programming schedule, whose features include "Season Pass" schedules which record every new episode of a series, and "WishList" searches which allow users to find and record shows that match their interests by title, actor, director, category or keyword. TiVo is facing declining revenues and is exploring a number o...Starting at €8.20
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Financial Times - USA
Álvarez, Roberto Marcos; Font, VicenteCase M-771MarketingEl Financial Times se edita e imprime en Frankfurt. En 1985 se decide imprimirlo en Estados Unidos para lograr una distribución más rápida y eficaz en todo el país y Canadá, y poder así incrementar la circulación que antes era de 10.500 ejemplares. En ese momento empieza a competir con el Wall Street Journal.Starting at €8.20