IESE (España)
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Ivan Antic
Zaragoza I.; Chinchilla, NuriaCase DPO-15-ELeadership and People ManagementThe case analyzes the implementation of a development assistance program in a country that has just been through a war. It sets out the problems faced by multinational bodies and NGOs when implementing development programs and considers the most effective organizational structure for this task. It also discusses how to strike the right balance between delegation and control for successful program implementation.Starting at €8.20
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The New York Times: Charging for Digital Content
Villanueva, Julian; Cabral, Luis; Ziskind, Julie MichelleCase M-1281-EMarketingThis case study covers the implementation stage, in March 2011, of the digital paywall by the U.S. paper the New York Times, which was ultimately launched in September 2011. It also provides some background and describes the current challenges facing the newspaper industry in the United States.Starting at €8.20