IESE (España)
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Vienna Neubau GmbH (A): CEO and Shareholder
Baselga, Antonio; Stein, Guido; Roure, JuanCase E-129-ELeadership and People ManagementNeubau Vienna GmbH (VN) is a mid-sized company and leading distributor of wood derivatives in the Austrian market. CEO Walter Anzenbruger had decided to hire a general manager who could help steer the company in its new stage. Walter finally decided on Hans Macher, 34, an industrial engineer with an MBA and current director of the Price Waterhouse Office in Graz. He thought that Hans was pulling very heavily on some of his strengths in the negot...Starting at €8.20
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Vienna Neubau GmbH (B): Candidate for General Manager
Baselga, Antonio; Stein, Guido; Roure, JuanCase E-130-ELeadership and People ManagementAt age 34, Hans Macher had enjoyed a successful career in one of the world's best-known consulting firms. In November 2008, he received a call from his friend Michael Prosl, a professor at one of Austria's top business schools, who told him about the possibility of joining Vienna Neubau as general manager. His prospects at his current company had been looking less bright recently and there was even some doubt about his position in Graz. Hans knew...Starting at €5.74
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Beaujolais Nouveau
Farrán Nadal, Juan; Papi M.Case M-835MarketingDescribe la promoción de un vino de calidad media que, gracias a un lanzamiento como vino fresco recientemente elaborado y con un bajo grado de alcohol, color rojo, etc., debidamente promocionado en todo el mundo, ha hecho posible que a pesar de haber bajado el consumo de vino en Francia, el vino producido en la región de Beaujolais venda toda su producción. (Also available in English).Starting at €8.20