IESE (España)
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SAP's Transformation from a Product to a Service Provider: The Business Transformation Academy
Fischer, Marco; Reiche, Sebastian; Cardona Soriano, PabloCase DPO-215-ELeadership and People ManagementThe case discusses the strategic talent and stakeholder management issues that SAP faces as it transforms itself into a service provider. In 2000, SAP first decides to establish business consulting to assist customers in implementing software solutions. After long and controversial discussions about the core competencies of SAP, the company finally sets up a unit on Business Transformation Services that aims to support companies to successfully t...Starting at €8.20
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SAP's Transformation from a Product to a Service Provider: The Business Transformation Academy (Portuguese Version, Brazil)
Fischer, Marco; Reiche, Bjoern Sebastian; Cardona Soriano, PabloCase DPO-215-PBLeadership and People ManagementThe case discusses the strategic talent and stakeholder management issues that SAP faces as it transforms itself into a service provider. In 2000, SAP first decides to establish business consulting to assist customers in implementing software solutions. After long and controversial discussions about the core competencies of SAP, the company finally sets up a unit on Business Transformation Services that aims to support companies to successfully t...Starting at €8.20
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The New York Times: Charging for Digital Content
Villanueva, Julian; Cabral, Luis; Ziskind, Julie MichelleCase M-1281-EMarketingThis case study covers the implementation stage, in March 2011, of the digital paywall by the U.S. paper the New York Times, which was ultimately launched in September 2011. It also provides some background and describes the current challenges facing the newspaper industry in the United States.Starting at €8.20