Ivey Business School (Canada)
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Fancam: A New Channel Management Strategy
Michael Goldman; Maximillian DuranCase IVEY-9B19A037-EEntrepreneurship, Marketing, StrategyIn its first four years, Fancam Pty Ltd. (Fancam), a high-definition, 360-degree crowd-imaging business based in Cape Town, South Africa, had enjoyed considerable growth that was driven in part by its network of resellers around the world. However, the stStarting at €8.20
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Warriors Gaming Squad: A Marketing Slam Dunk or a Long Shot
Michael Goldman; Grishma Shah; Nola Agha; Frances EsguerraCase IVEY-9B20A076-EMarketingIn April 2018, Hunter Leigh, the recently appointed head of esports for the Golden State Warriors (GSW), was in charge of developing a marketing communications strategy for the first season of the Warriors Gaming Squad, the first NBA 2K esports team to beStarting at €8.20
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JKUAT-Nakuru CBD Campus: Managing Growth in the Kenyan Public Sector
Nicole R.D. Haggerty; Juma Wagoki; Pamela Odhiambo; Eric Richmond; Marc Soberano; Adam LevineCase IVEY-9B13M021-EStrategyIn 2012, the director of a subsidiary campus of a national university was faced with many problems: he was personally overworked as both manager of the new campus and as a lecturer; there were too many part-time lecturers on staff, leading to a loss of commitment and morale; a decision had to be made about buying or leasing the newly renovated campus building; and, most importantly, all of his decisions were subject to approval by the main admini...Starting at €8.20
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Banking on Social Media (B)
Luisa Mazinter; Nicola Kleyn; Michael Goldman; Jennifer Lindsey-RentonCase IVEY-9B14A071-EMarketing, StrategyThis case is a supplement to Banking on Social Media (A), 9B14A070.In January 2013, First National Bank (FNB) launches the “You Can Help” brand campaign, which calls for change and is based on the bank’s research on South African children’s hopes for the country. The campaign receives mixed reactions from political parties, with the governing African National Congress declaring, “This isn’t an advert — it’s a political statement. An attack on the...Starting at €5.74
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Cool Pastures Dairy: Kenya's Changing Milk Market (C)
Nicole R.D. Haggerty; Pamela Odhiambo; Tom Collins; Robert Freele; Andrea LeungCase IVEY-9B13M046-EEntrepreneurship, StrategyPart C of a three-part series. See 9B13M044 and 9B13M045.Starting at €5.74
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Cool Pastures Dairy: Kenya's Changing Milk Market (B)
Nicole R.D. Haggerty; Pamela Odhiambo; Tom Collins; Robert Freele; Andrea LeungCase IVEY-9B13M045-EEntrepreneurship, StrategyPart B of a three-part series. See 9B13M044 and 9B13M046.Starting at €5.74
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Enhancing Competitive Strategy at Darling Kenya
Pamela Odhiambo; Nicole R.D. Haggerty; Ali Kanji; Brandon SwartzCase IVEY-9B15A012-EEntrepreneurship, Marketing, StrategyIn September 2013, the managing director of Darling Kenya, a hair care product company headquartered in Nairobi, was pondering his next move. As a leader in the beauty hair care industry in Africa, the company needed to stay a step ahead of increasing competition from both local and multinational firms. With limited room to grow in the industry, he was looking at a set of alternatives to protect Darling’s brand from losing market share. Which opt...Starting at €8.20
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Cool Pastures Dairy: Kenya's Changing Milk Market (A)
Nicole R.D. Haggerty; Pamela Odhiambo; Tom Collins; Robert Freele; Andrea LeungCase IVEY-9B13M044-EEntrepreneurship, StrategyThis three-part case highlights the strategic decision-making and growth management challenges in the suddenly liberalized Kenyan dairy industry. Following the 1999 collapse of the nation-wide distribution system on which small-scale dairy farmers in Kenya relied to reach the market, the resulting gap in the value chain between supply and demand created an opportunity for one entrepreneur. Cool Pastures Dairy was later founded in 1999 and rapidly...Starting at €8.20
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General De La Rey and the Blue Bulls
Michael GoldmanCase IVEY-9B08A010-EMarketing, StrategyThe Blue Bulls rugby team enjoyed a fanatical fan base and had been performing well in local and international competitions recently. As a leading South African rugby franchise, the Blue Bulls faced a social and political environment that emphasized racial transformation. An up-and-coming Afrikaans musician had become best-seller with his De La Rey song, which was about a Boer soldier who calls on General De La Rey to lead the Afrikaner people to...Starting at €8.20
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Growing the Mamas & Papas Brand
Michael Goldman; Jennifer Lindsey-RentonCase IVEY-9B11A044-EEntrepreneurship, Marketing, StrategyNawaal Motlekar is the managing director of Kwenta Media and founding editor of Mamas & Papas, a recently launched parenting magazine in South Africa. From her early entrepreneurial experiences, Motlekar developed a personal and professional interest in parenting magazines. As a Black South African woman married to an Indian man in an increasingly multi-racial and multi-cultural society, Motlekar recognized a gap for a parenting magazine that wou...Starting at €8.20