IESE (España)
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Schlecker Home Shopping
Perry, Gaynor; Schlecker, Meike; Weber, EricCase ASN-25Information TechnologiesDesde la apertura de su primer establecimiento de droguería y perfumería con descuento en Alemania en 1974, Schlecker ha crecido hasta ser una de las empresas de venta al por menor con más empleados de Europa, y la número uno en el sector de los productos de droguería y perfumería. Ahora ha llegado el momento para Schlecker de considerar si su modelo de negocio podría traducirse al mundo virtual. En 1999, en Alemania se le daba mucho bombo a Int...Starting at €8.20
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Schlecker Home Shopping
Perry, Gaynor; Schlecker, Meike; Weber, EricCase ASN-25-EInformation TechnologiesSince opening their first discount drugstore in Germany in 1974, Schlecker had grown to be one of the biggest retail employers in Europe, and the number one drugstore in Germany. Now the time had come for Schlecker to consider whether their succesful model would translate to the online world. In 1999 in Germany, there was a lot of hype around about the promise that the Internet would bring, however the Internet had yet to become established there...Starting at €8.20
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El loft (B): Arrendador
Stein, Guido; Mehta, Kandarp; Zapatero, Miguel ÁngelCase E-161EntrepreneurshipEres el encargado de arrendar el loft de tu hija. La mañana de la negociación te levantaste pensando en cómo ibas a plantear la reunión que tendrías esa tarde con un posible arrendatario, un directivo extranjero que ya visitó el loft hace unas semanas en un viaje a la ciudad en la que vivirá durante una temporada. Se lo enseñó el portero de la finca, pues tú tuviste que acompañar a tu mujer a urgencias. El portero piensa que el directivo mostró u...Starting at €5.74
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El loft (A): Arrendatario
Stein, Guido; Mehta, Kandarp; Zapatero, Miguel ÁngelCase E-160EntrepreneurshipTu empresa, una compañía multinacional de consumo, te ha destinado a la nueva ciudad en la que actualmente se encuentra una filial. Durante los diez años que llevas en la empresa a la que te incorporaste directamente desde que acabaste tus estudios universitarios, siempre habías trabajado en la central. Recientemente, el director nacional de Marketing de una filial en el extranjero se ha jubilado, y el Consejo de Administración ha decidido promoc...Starting at €8.20
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The Loft (B): Lessor
Stein, Guido; Mehta, Kandarp; Zapatero, Miguel ÁngelCase E-161-EEntrepreneurshipYou have taken on the job of renting you daughter's loft apartment. On the morning of the negotiation you got up thinking about what you were going to say that afternoon to a prospective tenant, a foreign manager, who already visited the loft a few weeks ago during a trip to the city, where he is going to be living for a while. On that occasion it was the caretaker of the building who showed the flat, as you had to accompany your wife to the emer...Starting at €5.74
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The Loft (A): Lessee
Stein, Guido; Mehta, Kandarp; Zapatero, Miguel ÁngelCase E-160-EEntrepreneurshipYour company, a consumer multinational, has transferred you to a subsidiary in another country. Until now, in the ten years you have been with the company, which you joined straight out of university, you had always worked in headquarters. Recently, the national marketing director of a foreign subsidiary retired and the Board of Directors decided to promote you. As you have no family responsibilities, this is a great opportunity and you intend to...Starting at €8.20