IESE (España)
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Who Wants to Be a Millionaire Bill Ackman's Big Short of Herbalife
Vandebroek, Tom; Ferraro, Fabrizio; Simon, JanCase SM-1611-EBusiness Ethics and Corporate Social Responsibility, Finance, StrategyThis case describes how hedge fund activist Bill Ackman took a $1 billion short position on the shares of the nutrition company Herbalife. Ackman is convinced that Herbalife's business model is essentially a pyramid scheme, rendering it unsustainable as well as illegal. The case describes his arguments and the evidence he builds on. Other hedge fund titans soon took the opposite position on Herbalife, possibly because they fundamentally disagree ...Starting at €8.20
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Picard GmbH & Co. KG
Serrano, Alejandro; Sachon, MarcCase P-1193-EService and Operations ManagementThe largest bearing distributor in Europe for spare parts serves their orders in less than 24 hours from a small location, Bochum, in Germany to 95% of its customers, located as far away as the United States. In its value proposition, a clear transition from "sale of products" to "offer of services" is observed, since there are several unique services offered to its customers; among them, speed and assortment (45,000 SKUs and 50 million euros of ...Starting at €8.20
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Xing AG: Securing Leadership in the European Online Social Networking Market
Kaganer, Svetlana; Sieber, Sandra; Ferraro, FabrizioCase SI-173-EInformation TechnologiesThe case explains how the German-based professional social networking site Xing was trying to figure out how to compete against its US competitor LinkedIn for the dominance of the European market in 2009. It was facing a series of land marking decisions, ranging from a revision of its pricing scheme to the expansion into business to business operations.Starting at €8.20
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Lew Wasserman and the Motion Picture Industry
Gurses K.; Ferraro, FabrizioCase DG-1494-EEntrepreneurshipLew Wasserman achieved a position of immense power in the movie industry and in the political arena. Before him, old-time moguls like Louis B. Mayer and Jack Warner, had exerted enormous power within their particular domains, but none of them had been able to move outside of the confines of the motion picture industry. Wasserman became enormously powerful in the 1950s, as both an agent and a producer, moving beyond Hollywood to dominate the emerg...Starting at €8.20
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Picard GmbH & Co. KG
Serrano, Alejandro; Sachon, MarcCase P-1193Service and Operations ManagementEl mayor distribuidor europeo de repuestos de rodamientos sirve los pedidos del 95% de sus clientes, situados en países tan lejanos como Estados Unidos, en menos de 24 horas desde Bochum (Alemania). En su propuesta de valor se observa una clara transición de la "venta de productos" a la "oferta de servicios". No en balde ofrece servicios únicos a sus clientes, además de rapidez y surtido (45.000 referencias y un inventario de 50 millones de euros...Starting at €8.20
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¿Un regalo del cielo El giro estratégico de J. C. Penney
Maoret, Massimo; Martin Romano, Cristina; Ferraro, FabrizioCase SM-1665Innovation and Change, Leadership and People Management, StrategyEl caso analiza la formulación e implementación del giro estratégico de J. C. Penney, un importante minorista estadounidense, por parte de Ron Johnson, ejecutivo destacado que anteriormente había liderado la creación y expansión de Apple Store. El giro es audaz y de gran alcance, lo que plantea interrogantes sobre si funcionará o no.Starting at €8.20
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Pennies From Heaven Strategic Turnaround at J.C. Penney
Maoret, Massimo; Martin Romano, Cristina; Ferraro, FabrizioCase SM-1665-EInnovation and Change, Leadership and People Management, StrategyThe case discusses the formulation and implementation of the strategic turnaround of J.C. Penney, a major U.S. retailer, by Ron Johnson, a star executive who previously led the creation and expansion of the Apple Store. The turnaround is bold and far-reaching, raising questions about whether it will work or not.Starting at €8.20
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In Good Company? Should Supreme Join VF Corp?
Bello, Bárbara; Ferraro, FabrizioCase SM-1737-EDecision Analysis, StrategyThe case describes the evolution of the brand Supreme, from its founding to a $2.1 billion acquisition offer in 2020 by VF Corporation, a $10 Billion holding company with a diverse portfolio of iconic lifestyle brands. Founded in 1994, Supreme positioned itself as a standout streetwear brand with an innovative business model and a highly effective strategy of creative collaborations. Now, the founder needed to decide whether to join VF's brand po...Starting at €8.20