IESE (España)
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Amazon: equilibrio entre orientación al cliente y compromiso del empleado
Tatge, Larisa; Lago, Alejandro; Ribera, JaumeCase P-1165Innovation and Change, Service and Operations ManagementAmazon se define como la empresa más centrada en el cliente del mundo y explica su crecimiento en diversos sectores como una forma de ir aportando más valor a sus clientes. Si visión es "to be earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online" ("ser la compañía más centrada en el cliente del mundo, crear un lugar al que la gente pueda acudir para encontrar y d...Starting at €8.20
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Amazon: Balancing Customer Centricity with Employee Engagement
Tatge, Larisa; Lago, Alejandro; Ribera, JaumeCase P-1165-EInnovation and Change, Service and Operations ManagementAmazon defines itself as the most customer-centered company in the world and explains its growth in various sectors as a way to offer more value to its customers. "Our vision is to be earth's most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online," according to Amazon's mission statement. This case presents how Amazon has grown quickly, and how it aims to balance this rapi...Starting at €8.20
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Reiner Meinhold at Kölner Bank (D): The Team
Peña García, Macarena; Stein, GuidoCase DPO-280-EInnovation and Change, Leadership and People ManagementAlthough Reiner had acted in his own professional interest, deep down he felt as though he were abandoning some of the team members. In the following months, he continued to show an interest in how they were doing. Shortly thereafter, rumors began to circulate about a possible merger with DHB. Several promising professionals were hired. By the time the merger went through in November 2012, no one on Reiner's team remained at Kölner: Marion joined...Starting at €5.74
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Reiner Meinhold en el Kölner Bank (D): El equipo
Peña García, Macarena; Stein, GuidoCase DPO-280Innovation and Change, Leadership and People ManagementAunque Reiner había actuado siguiendo sus intereses profesionales, en el fondo sentía que había dejado tirados a algunos miembros del equipo. En los meses siguientes, continuó preocupándose por conocer cómo les iban las cosas. En breve comenzaron a circular rumores sobre una posible fusión con el Deutsche Handelsbank. Después vinieron los fichajes de varios profesionales con proyección. Cuando en noviembre de 2012 se produjo la fusión, ya no que...Starting at €5.74
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Amazon: Balancing Customer Centricity with Employee Engagement (Portuguese version, Portugal)
Tatge, Larisa; Lago, Alejandro; Ribera, JaumeCase P-1165-PPInnovation and Change, Service and Operations ManagementAmazon defines itself as the most customer-centered company in the world and explains its growth in various sectors as a way to offer more value to its customers. "Our vision is to be earth's most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online," according to Amazon's mission statement. This case presents how Amazon has grown quickly, and how it aims to balance this rapi...Starting at €8.20