IESE (España)
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Berlin Brandenburg International Airport
Teworte, Victoria; Martínez de Albéniz, VictorCase P-1142-EInnovation and Change, Service and Operations Management, StrategyJust after German reunification in 1990, plans were made for a single, new airport to concentrate all the traffic of the new capital Berlin. Twenty-five years later, Berlin Brandenburg International Airport (BER) was still not operational. The project was amassing mistakes and had already seen four delays, due mainly to the fire detection system. At the end of December 2014, the Supervisory Board announced that the airport would finally open in t...Starting at €8.20
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Aeropuerto Berlin Brandenburg International
Teworte, Victoria; Martínez de Albéniz, VictorCase P-1142Innovation and Change, Service and Operations Management, StrategyJusto después de la reunificación alemana de 1990, se prepararon planes para crear un nuevo único aeropuerto para concentrar todo el tráfico de la nueva capital Berlín. 25 años más tarde, el aeropuerto internacional Berlín Brandenburgo (BER) aún no estaba operativo. El proyecto acumulaba errores y había presenciado ya cuatro retrasos, debidos principalmente al sistema de detección de incendios. A finales de diciembre de 2014, el consejo superviso...Starting at €8.20
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Chrysler Corporation 1994
Ballarín Fredes, Eduardo; Boudeguer, R. M.Case DG-1138-EStrategyIn 1991, Chyrsler was on the brink of bankrupcy but decided to keep spending on new models. Chrysler is in 1994 the industry½s lowest cost developer of cars and makes the highest profit per vehicle. Most of its success is due to the " minivan" and to the adoption of platform teams that gather experts in the different areas and make decisions from the design to the marketing of each new product. Chrysler has also been able to replace the carismati...Starting at €8.20