IESE (España)
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The Coffee Table
Johnson, Rob; Pinto, MauriceCase E-190-EEntrepreneurship, FinanceThis case describes how the entrepreneur financed an innovative coffee shop chain from start-up through multiple stages of growth. The company raised £12.6 million over six rounds of financing and needs another £9-11 million at the end of the case. The entrepreneur must decide whether (a) to press ahead with another round of capital to fund further expansion, (b) to stop opening new shops and focus on becoming profitable, or (c) to sell the com...Starting at €8.20
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Firemadillo SCRPt: A Software to Revolutionize the Movie Industry
Planlilio, Lorenzo; Gallo, IñigoCase M-1389-EMarketingSCRPt is a software developed by the company Firemadillo, based in Los Angeles, that can predict the box office revenue of a movie by analyzing its script and comparing it to previous scripts. Firemadillo belives this is a game changer, with a huge potential. But it's not an easy sell. Who should they target? Writers? Producers? Studios? How should they position the software? At what price? The case provides all the necessary information to discu...Starting at €8.20