IESE (España)
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La flor y el volcán: cómo el Eyjafjallajökull alteró la industria keniata de las flores
Chaturvedi, Aadhaar; Martínez de Albéniz, VictorCase P-1106Service and Operations ManagementEn la mañana del 19 de abril de 2010, el señor Eduard Ngugi, gerente de la finca de rosas Uraidi, se planteaba qué hacer con las rosas que, durante dos días ya, colmaban la cámara frigorífica. Para entonces, las flores, sedentes en aquel cuarto frío situado a orillas del keniata lago Naivasha, debían estar en camino hacia los hogares de los clientes de Europa occidental. Sin embargo, la erupción explosiva del volcán islandés Eyjafjallajökull, ac...Starting at €8.20
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Estrategias para atraer inversores
Huy, Q.; Zott, ChristophArticle ART-1604Entrepreneurship, Leadership and People Management, StrategyAl complicarse el acceso a los recursos, muchos directivos ven cómo el mundo que conocían desaparece y deja paso a otro muy diferente. Todos los emprendedores han tenido que enfrentarse al reto de demostrar su solvencia sin poder avalarla con pruebas. Su experiencia resulta muy útil para los directivos que, tal vez por primera vez, han de obtener financiación para los grandes proyectos que impulsarán su carrera profesional. A la hora de atraer a ...Starting at €8.20
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How to Convince Skeptical Investors
Huy, Q.; Zott, ChristophArticle ART-1604-EEntrepreneurship, Leadership and People Management, StrategyEntrepreneurs who succeed in obtaining investment funding are those who know that establishing credibility matters a great deal. The authors identify at least four types of action strategies that entrepreneurs use to create the right impression. By skillfully employing several symbolic yet practical actions, entrepreneurs with little previous track record can gain the confidence of resource providers. In the race for scarce resources, more manage...Starting at €8.20
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The Flower and the Volcano: How Eyajafjallajökull Disrupted Kenya's Flower Industry
Chaturvedi, Aadhaar; Martínez de Albéniz, VictorCase P-1106-EService and Operations ManagementOn the morning of April 19, 2010, Mr. Eduard Ngugi, the manager of the Uraidi rose farm, was considering what to do with the roses that had filled the cold storage for the past 2 days. By this time, the roses, sitting in the cold storage room on the shore of Lake Naivasha, Kenya, should have found their way into the homes of western European customers. However, the explosive eruption in Iceland of the Eyjafjallajökull volcano on April 14 had grou...Starting at €8.20