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Fancam: A New Channel Management Strategy
Michael Goldman; Maximillian DuranCase IVEY-9B19A037-EEntrepreneurship, Marketing, StrategyIn its first four years, Fancam Pty Ltd. (Fancam), a high-definition, 360-degree crowd-imaging business based in Cape Town, South Africa, had enjoyed considerable growth that was driven in part by its network of resellers around the world. However, the stStarting at €8.20
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Warriors Gaming Squad: A Marketing Slam Dunk or a Long Shot
Michael Goldman; Grishma Shah; Nola Agha; Frances EsguerraCase IVEY-9B20A076-EMarketingIn April 2018, Hunter Leigh, the recently appointed head of esports for the Golden State Warriors (GSW), was in charge of developing a marketing communications strategy for the first season of the Warriors Gaming Squad, the first NBA 2K esports team to beStarting at €8.20
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Dónde encontraremos a los líderes del futuro
Hill, Linda A.; Hemp, PaulArticle HBS-R0801JLeadership and People ManagementA menos que cuestionar los supuestos largo arraigadas sobre cómo se supone que los líderes empresariales para actuar y donde se supone que vienen, muchas personas que podrían convertirse en líderes mundiales eficaces permanecerán invisibles, advierte el profesor de Harvard Business School Hill. En lugar de asumir que los líderes deben mostrar un comportamiento que se hace cargo, ampliar la definición de liderazgo para incluir la creación de un co...Starting at €8.20
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Should She Stay or Should She Go? (Spanish version)
Hill, Linda A.; Rennella, MarkCase HBS-412S25Leadership and People ManagementMartha Rinaldi has been an assistant product manager at leading beverage company Potomac Waters since graduating from business school. Rinaldi is frustrated by her relationships with her boss and a close co-worker. Even though she works hard to please her manager, she has received a negative performance evaluation for her first four months. Should Rinaldi leave Potomac for a standing job offer at a company she previously interned with or try to i...Starting at €8.20
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Katherine Schuler at Boxes & Bins, Inc. (Spanish version)
Hill, Linda A.; Kindley, James T.Case HBS-917S14Leadership and People ManagementThis case is about Katherine Schuler, soon to become senior vice president of marketing at a fast-growing retail organization, Boxes & Bins (B&B). Part of Schuler's success has been due to her "fit" into a company with clear values and principles. In particular, B&B always put its employees first, and eschewed debt in order to grow only as the company could afford it. Several years ago, the founders sold most of their stock to a private-equity fi...Starting at €8.20
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Craig Weatherup (Spanish version)
Hill, Linda A.; Weber, Katherine S.Case HBS-418S21Leadership and People ManagementUna hoja de información biográfica sobre Craig Weatherup, presidente y CEO de Pepsi Cola, América del Norte.Starting at €8.20
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Banking on Social Media (B)
Luisa Mazinter; Nicola Kleyn; Michael Goldman; Jennifer Lindsey-RentonCase IVEY-9B14A071-EMarketing, StrategyThis case is a supplement to Banking on Social Media (A), 9B14A070.In January 2013, First National Bank (FNB) launches the “You Can Help” brand campaign, which calls for change and is based on the bank’s research on South African children’s hopes for the country. The campaign receives mixed reactions from political parties, with the governing African National Congress declaring, “This isn’t an advert — it’s a political statement. An attack on the...Starting at €5.74
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Where Will We Find Tomorrow's Leaders A Conversation with Linda A. Hill
Hill, Linda A.; Hemp, PaulArticle HBS-R0801J-ELeadership and People ManagementUnless we challenge long-held assumptions about how business leaders are supposed to act and where they're supposed to come from, many people who could become effective global leaders will remain invisible, warns Harvard Business School professor Hill. Instead of assuming that leaders must exhibit take-charge behavior, broaden the definition of leadership to include creating a context in which other people are willing and able to guide the organi...Starting at €8.20
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I'm the Boss!: Don't Depend on Your Formal Authority-Why Recognizing the Benefits and Pitfalls of Power Is Essential to Being a Great Boss
Hill, Linda A.; Lineback, KentBook Chapter HBS-7310BC-EKnowledge and CommunicationMany managers take an authoritarian "do this, do that" approach with their people-not necessarily because they want to be controlling, but because they believe exercising authority is the most efficient way to get results. What approach do you take with the people you manage? In this chapter, authors Linda Hill and Kent Lineback explore the nature of formal authority-what it is, the common misconceptions about it, what its limitations are, and wh...Starting at €8.20
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Dr. Iqbal Surve at Sekunjalo Investment Group (A)
Hill, Linda A.; Stecker, EmilyCase HBS-407019-EDr. Iqbal Surve, a self-described "medical doctor, philanthropist, and social entrepreneur," was born in 1963 and grew up in poverty, like virtually all non-white South Africans during apartheid. During the 1970s and 1980s, he served in leadership positions in the ANC, struggling against apartheid. After apartheid ended, Surve served as a medical doctor to many prominent South African leaders, like Nelson Mandela, and to the national soccer team....Starting at €8.20