IESE (España)
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Mike McCready and Music Xray: Business model innovation in the music industry
Brankovic, Azra; Miller, PaddyCase DPO-246-EInnovation and Change, Knowledge and Communication, StrategyThe Music Xray case study can be used as a companion case to "Polyphonic HMI: Mixing Music and Math" (HBS Publishing, 2005) or as a stand-alone case. The case captures the emergence of a new business model in response to changes wrought on the music industry by the Internet, and particularly the advent of Web 2.0.Starting at €8.20
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Media Markt: ¿un modelo exitoso para el siglo XXI
Sachon, Marc; Laux, EricCase P-1118Decision Analysis, Service and Operations ManagementEste caso describe la historia y el modelo de negocio de Media Markt, una empresa integrada en Media-Saturn-Holding (MSH), que a su vez forma parte del grupo alemán Metro. Media Markt aporta la mayor parte de los 20.000 millones de euros en ventas de MSH, el grupo que lidera sobradamente el sector minorista de electrónica de consumo en Europa. A nivel mundial, solo la estadounidense Best Buy supera en ventas a MSH. El texto aporta detalles del mo...Starting at €8.20
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Media Markt: A Successful Model for the 21st Century
Sachon, Marc; Laux, EricCase P-1118-EDecision Analysis, Service and Operations ManagementThe case describes the history and business model of Media Markt, part of Media Saturn Holding (MSH), which forms part of Germany's Metro Group. Media Markt contributes a major share of MSH's 20 billion in sales and together they are Europe's largest consumer electronic retailer by far. On a global level, only Best Buy of the United States has more sales than MSH. The case provides details of Media Markt's business model and allows the students ...Starting at €8.20