IESE (España)
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HEG Munich: Leading Change in a Successful Team
Huete, Luis María; García, JavierCase DPO-320-ELeadership and People ManagementThe unseasonably cold winds swirling around the Hindenburg Conference Center in Koln, Germany, in early November 2013 were a stark contrast to the white-hot temperatures in the second-floor conference room where Albert Mahler (Al), newly-appointed president of the Munich office of Herrmann Engineering Group (HEG), sat surrounded by his leadership team. Al had gathered the group as the initial step in a process he had hoped would unify them as a ...Starting at €8.20
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HEG Munich: Liderando el cambio en un equipo exitoso
Huete, Luis María; García, JavierCase DPO-320Leadership and People ManagementUn viento frío soplaba contra los muros del centro de conferencias Hindenburg en Colonia, Alemania, a principios de noviembre del año 2013. Contrastaba ese viento frío con el ambiente caldeado que se vivía en la segunda planta, en una sala de conferencias donde Albert Mahler ("Al"), flamante presidente de la oficina de Múnich del Herrmann Engineering Group (HEG), se encontraba reunido con su equipo directivo. Al había convocado a su equipo como ...Starting at €8.20
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Born in the U.S.A... and Priced by Ticketmaster: Bruce Springsteen and The E-Street Band 2023 Tour
Markakis, Mihalis; Sabrià, FedeCase OIT-6-EService and Operations ManagementBruce Springsteen and his E-Street Band were preparing for their long-awaited 2023 Tour in the US and Europe, when tickets for the concerts went on sale in the summer of 2022 through Ticketmaster. As demand for tickets was expected to exceed supply, the artist and his manager decided to allocate part of these tickets to Ticketmaster's Official Platinum Seats program, which meant that they would be priced dynamically, similarly to the standard pra...Starting at €8.20