IESE (España)
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Airport Cologne-Bonn: Designing a Service for the Future
Schmidt, Thomas; Titonis, Athanasios; Sachon, MarcCase P-1144-EService and Operations ManagementCologne Bonn Airport (CGN) is a secondary commercial airport in Germany, serving the metropolitan area of Cologne and Bonn. It has two main B2B client groups in the airline business: low cost carriers such as Eurowings and cargo carriers such as FedEx and UPS, which had their European hub there. In 2015, the passenger business of airports was in a transition phase: low-cost carriers (e.g., Eurowings and Ryanair) were growing at the expense of est...Starting at €8.20
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Lew Wasserman and the Motion Picture Industry
Gurses K.; Ferraro, FabrizioCase DG-1494-EEntrepreneurshipLew Wasserman achieved a position of immense power in the movie industry and in the political arena. Before him, old-time moguls like Louis B. Mayer and Jack Warner, had exerted enormous power within their particular domains, but none of them had been able to move outside of the confines of the motion picture industry. Wasserman became enormously powerful in the 1950s, as both an agent and a producer, moving beyond Hollywood to dominate the emerg...Starting at €8.20