IESE (España)
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Laszlo and his Paradoxical Relationships
Sortheix, Florencia; Ribera, AlbertoCase DPO-126-ELeadership and People ManagementThis case is based in on compilation of self-development exercises and reflections from a 35-year old successful manager. It describes his interpersonal skills and attitudes, both for professional and personal relationships. It focuses mainly on his concerns about his close intimate relationships and their influence on work-life balance and personal well-being. It may be useful to discuss some personality traits like attachment, dependence, or em...Starting at €8.20
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Caesar's Entertainment: apostando por la inteligencia artificial
Villanueva, Julian; González, Jorge; Balmaseda, CarmenCase M-1373Business Ethics and Corporate Social Responsibility, Innovation and Change, Marketing, Service and Operations Management, StrategyA mediados deL 2018, Mark Frissora, CEO y presidente de Caesars Entertainment, presentaba los resultados de la compañía. Esta había salido fortalecida de la grave crisis que sufrió en el 2015. Como uno de los pilares del crecimiento, Frissora había apostado por dotar a su famosa estrategia de marketing basada en los datos de nuevas herramientas de inteligencia artificial (IA) y machine learning (ML). Aún quedaba mucho camino por recorrer, pero lo...Starting at €8.20