IESE (España)
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Contra Costa Shopping Mall
Vergara, CarlesCase F-865Decision Analysis, FinanceEn este caso donde se discute la posible inversión en un centro comercial (shopping mall) en el condado de Contra Costa, Estados Unidos, utilizando la terminología propia del sector. En el trascurso de la discusión se hace hincapié en el análisis y la gestión de riesgos.Starting at €8.20
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The Lydia Pinkham Story
Gómez, JavierCase AD-273-EEconomicsThe Lydia Pinkham data are presented. The case focuses on the analysis of the effect of advertising expenditures on sales of a pharmaceutical product. Consideration is given to the fact that the effect of advertising on sales may change during the period, because of external factors such as FDA regulations.Starting at €8.20
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Payout Policy at eBay Inc.: Activist Investor Asks for Change
Sacchetto, Stefano; Vergara, CarlesCase F-960-ECorporate Governance, FinanceThe case discusses the restructuring proposal made by Elliott Management, an activist fund, to eBay Inc., an e-commerce company.Starting at €8.20