IESE (España)
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Sunflower GmbH
Keppel, Michael; Sachon, MarcCase P-1130-EFinance, Innovation and Change, StrategyThe case describes the crisis situation of Sunflower, an owner-managed drugstore chain with more than 1,000 outlets in Germany. Sunflower was owned by 60 limited partners, organized in three shareholder groups, who positioned the company as a convenience store chain. A Board member with previous experience in the food discount business introduced an EDLP strategy at Sunflower. This triggered a crisis when suppliers lost their trust and sales bega...Starting at €8.20
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Jacques DePaul
Keppel, Michael; Sachon, MarcCase P-1132-EInnovation and Change, Service and Operations Management, StrategyThe case describes an ethical dilemma involving Jacques DePaul, a restructuring expert who is a partner with the turnaround consulting firm Novum Partners. Faced with the acquisition of a restructuring case, ChezNous, he has to decide whether to follow the guidelines set by his partnership or to adapt the terms of the engagement in keeping with the situation of the company and its stakeholders. ChezNous is a multi-billion-euro retailer based in F...Starting at €8.20
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Xing AG: Securing Leadership in the European Online Social Networking Market
Kaganer, Svetlana; Sieber, Sandra; Ferraro, FabrizioCase SI-173-EInformation TechnologiesThe case explains how the German-based professional social networking site Xing was trying to figure out how to compete against its US competitor LinkedIn for the dominance of the European market in 2009. It was facing a series of land marking decisions, ranging from a revision of its pricing scheme to the expansion into business to business operations.Starting at €8.20