IESE (España)
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Aparkalo (B): Revised Business Plan
Peeters, Claire; Zott, ChristophCase E-209-EEntrepreneurshipAparkalo was born as the brainchild of Luis París and Iván Rodríguez, who developed the initial business plan for the venture as part of an IESE EMBA course on entrepreneurship. Their simple yet appealing idea was to introduce the concepts of reservations and dynamic pricing as a business model innovation to parking lots, so that clients could reserve spots in advance, and parking lot managers could charge more during peak times (e.g., concerts o...Starting at €5.74
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Aparkalo (C): Normal Crisis or Sudden Death
Peeters, Claire; Zott, ChristophCase E-210-EEntrepreneurshipAparkalo was born as the brainchild of Luis París and Iván Rodríguez, who developed the initial business plan for the venture as part of an IESE EMBA course on entrepreneurship. Their simple yet appealing idea was to introduce the concepts of reservations and dynamic pricing as a business model innovation to parking lots, so that clients could reserve spots in advance, and parking lot managers could charge more during peak times (e.g., concerts o...Starting at €5.74
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Harry: La retención del talento (B)
Fernández Prieto, L.; Gómez, SandalioCase DPO-30Leadership and People ManagementEl protagonista del caso, un consultor senior, ve incumplidas las promesas de promoción realizadas por su superior jerárquico, a pesar de haber cumplido y superado sus objetivos. Este hecho pone en entredicho el sistema de evaluación y promoción utilizado por la empresa. A su vez, el protagonista recibe una atractiva oferta de la competencia y debe decidir si la acepta o no. El alumno deberá situarse en las posiciones del protagonista y de la emp...Starting at €5.74
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Aparkalo (A), (B) & (C) - Teaching Note
Peeters, Claire; Zott, ChristophTeaching Note ET-54-EEntrepreneurshipAparkalo was born as the brainchild of Luis París and Ivan Rodriguez, who developed the initial business plan for the venture as part of an IESE EMBA course on entrepreneurship. Their simple yet appealing idea was to introduce the concepts of reservations and dynamic pricing as a business model innovation to parking lots, so that clients could reserve spots in advance, and parking lot managers could charge more during peak times (e.g., concerts o...Starting at €0.00
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Harry: La retención del talento (A)
Fernández Prieto, L.; Gómez, SandalioCase DPO-29Leadership and People ManagementEl protagonista del caso, un consultor senior, ve incumplidas las promesas de promoción realizadas por su superior jerárquico, a pesar de haber cumplido y superado sus objetivos. Este hecho pone en entredicho el sistema de evaluación y promoción utilizado por la empresa. A su vez, el protagonista recibe una atractiva oferta de la competencia y debe decidir si la acepta o no. El alumno deberá situarse en las posiciones del protagonista y de la emp...Starting at €8.20
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Harry: Talent Retention (B) (Portuguese Version, Brazil)
Fernández Prieto, L.; Gómez López-Egea, SandalioCase DPO-30-PBLeadership and People ManagementThe protagonist of the case, a senior consultant, sees the promotion promises made by his hierarchical superior unfulfilled, despite having met and exceeded his objectives. This fact calls into question the evaluation and promotion system used by the company. In turn, the protagonist receives an attractive offer from the competition and must decide whether to accept it or not. The student must situate himself in the positions of the protagonist a...Starting at €5.74
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Aparkalo (A): Dynamizing a Sleepy Industry
Peeters, Claire; Zott, ChristophCase E-208-EEntrepreneurshipAparkalo was born as the brainchild of Luis París and Iván Rodríguez, who developed the initial business plan for the venture as part of an IESE EMBA course on entrepreneurship. Their simple yet appealing idea was to introduce the concepts of reservations and dynamic pricing as a business model innovation to parking lots, so that clients could reserve spots in advance, and parking lot managers could charge more during peak times (e.g., concerts o...Starting at €8.20
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Harry: Talent Retention (A) (Portuguese Version, Brazil)
Fernández Prieto, L.; Gómez López-Egea, SandalioCase DPO-29-PBLeadership and People ManagementThe protagonist of the case, a senior consultant, sees the promotion promises made by his hierarchical superior unfulfilled, despite having met and exceeded his objectives. This fact calls into question the evaluation and promotion system used by the company. In turn, the protagonist receives an attractive offer from the competition and must decide whether to accept it or not. The student must situate himself in the positions of the protagonist a...Starting at €8.20