IESE (España)
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Un buen diagnóstico, el mejor remedio
Hanssens, DominiqueArticle ART-1791MarketingEn períodos de caída del consumo como el actual, los directivos ansían acelerar los "planes de reflotamiento" de las marcas. Pero antes de recetar un remedio milagroso, conviene acertar en el diagnóstico. De lo contrario, se corre el riesgo de administrar placebos. Partiendo de investigaciones sobre la industria alimentaria de Estados Unidos, el autor propone ampliar el marketing mix más allá de las típicas medidas a que recurren los directivos, ...Starting at €8.20
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SAP's Transformation from a Product to a Service Provider: The Business Transformation Academy
Fischer, Marco; Reiche, Sebastian; Cardona Soriano, PabloCase DPO-215-ELeadership and People ManagementThe case discusses the strategic talent and stakeholder management issues that SAP faces as it transforms itself into a service provider. In 2000, SAP first decides to establish business consulting to assist customers in implementing software solutions. After long and controversial discussions about the core competencies of SAP, the company finally sets up a unit on Business Transformation Services that aims to support companies to successfully t...Starting at €8.20
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SAFE and Travis: Leading in Uncertain Times
Mitchell, Jordan; Cardona Soriano, Pablo; Rosenberg, MikeCase DG-1522-ELeadership and People Management, Service and Operations ManagementForty-five miles apart from each other in Northern California, two not-for-profit credit unions SAFE and Travis had successfully transitioned from military segment-based to community charter credit unions. Both had grown to over $1 billion in assets via a combination of organic growth, mergers, and acquisitions. Above all, both had injected an unwavering commitment to member service. As of 2007, SAFE and Travis faced several questions: What would...Starting at €8.20
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SAP's Transformation from a Product to a Service Provider: The Business Transformation Academy (Portuguese Version, Brazil)
Fischer, Marco; Reiche, Bjoern Sebastian; Cardona Soriano, PabloCase DPO-215-PBLeadership and People ManagementThe case discusses the strategic talent and stakeholder management issues that SAP faces as it transforms itself into a service provider. In 2000, SAP first decides to establish business consulting to assist customers in implementing software solutions. After long and controversial discussions about the core competencies of SAP, the company finally sets up a unit on Business Transformation Services that aims to support companies to successfully t...Starting at €8.20
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Beating Recession Fatigue Requires Right Diagnosis
Hanssens, DominiqueArticle ART-1791-EMarketingIn periods of reduced consumption, like now, managers may be anxious to kick their "turnaround plan" into high gear. But before prescribing any wonder remedy, its vital to make a correct diagnosis, otherwise you may be administering placebos. Using research from the food industry in the United States, the author attempts to expand the scope of marketing mix modeling beyond the typical actions resorted to by top management, whose desperate life-s...Starting at €8.20