IESE (España)
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Six Ways Marketing Can Change the World
Jocz, Katherine E.; Quelch, John A.Article ART-1540-EMarketingThe erosion of public trust in politics is partly due to some bad practices for which marketing is frequently blamed. By exposing the principles underlying good marketing, the authors show how managers can practice marketing that benefits consumers and social institutions. Doing so could go a long way toward restoring a sense of citizenship and also help democracy flourish in the process.Starting at €8.20
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Gencor transformed: The keys era
Ferreira, Anton; Miller, PaddyCase DG-1247-ELeadership and People ManagementStarting at €8.20
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El marketing puede cambiar el mundo
Quelch, John A.; Jocz, Katherine E.Article ART-1540MarketingLa erosión de la confianza en la política responde en parte a algunas prácticas perniciosas de las que se suele culpar al marketing. Los autores explican los principios que sustentan el buen marketing e invitan a los directivos a hacerlos suyos para beneficiar a consumidores e instituciones sociales. Aplicándolos, pueden contribuir enormemente a restaurar el significado original del concepto de ciudadanía e impulsar, de paso, la democracia.Starting at €8.20
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Transformación de Genor: La época de Keys
Ferreira, Anton; Miller, PaddyCase DG-1247Leadership and People ManagementThe case is part of a two case series dealing with the unbundling or breakup of the South African conglomerate Gencor. This first case details the preparation of the organisation, the nurturing phase, before the CEO Derek Keys starts with the breaking up of the business. The internal environment of the organisation before Keys' arrival is discussed - the inability of the main board members to resolve strategic issues and the consequences for the ...Starting at €8.20
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Con Roux Construction (Pty) Ltd. (A)
Ferreira, Anton; Miller, PaddyCase DG-990-ELeadership and People ManagementCon Roux Construction covers a period of 4 years, 1987-1991 in which the company undergoes a change of management, introduces radically different management systems and, in the process, is awarded a gold medal from the National Productivity Institute of South Africa. The issue that faces the new management is how to sustain this process into the 90s while trying to survive in a declining market.Starting at €8.20
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Con Roux Construction (Pty) Ltd. (A)
Ferreira, Anton; Miller, PaddyCase DG-990Leadership and People ManagementCon Roux Construction cubre un período de cuatro años (1987-1991), en los cuales la empresa pasa por un cambio de dirección, introduce diferentes y radicales sistemas de dirección y, en el proceso, el National Productivity Institute of South Africa le otorga una medalla de oro. El problema que afronta la nueva dirección es cómo sostener este proceso en los años noventa, mientras se trata de sobrevivir en un mercado que declina.Starting at €8.20