IESE (España)
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Coca Cola Spain: Branding 2.0
Villanueva, Julian; Ziskind, Julie Michelle; Armelini, GuillermoCase M-1269-EKnowledge and Communication, MarketingThe case analyzes Coca-Cola Spain's use of social media and Web 2.0 to reach audiences that are no longer tuning in to mass media. It also discusses the similarities and differences between various social media platforms and the ongoing evolution of online marketing.Starting at €8.20
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Coca Cola España: Branding 2.0
Villanueva, Julian; Ziskind, Julie Michelle; Armelini, GuillermoCase M-1269Knowledge and Communication, MarketingEl caso analiza el uso que Coca-Cola España hace de los medios de comunicación social y de la Web 2.0 para llegar a un público que ya no sintoniza con los medios de comunicación de masas. También trata el desarrollo actual del marketing online y las similitudes y diferencias que existen entre diversas plataformas de medios sociales.Starting at €8.20
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Shen Huan's Linux Decision
Armelini, Guillermo; Valor Sabatier, JosepCase SI-148-EInformation Technologies, Knowledge and CommunicationShen Huan, CIO of a joint venture between a Chinese and a Spanish company, has to form his own opinion about the most appropiate platform to implement in his company. On the one hand he knows that the Spanish's partner works with Microsoft-based software, on the other hand Linux and open source software applications have been growing in China due to the Chinese's Government decision to foster and support open source initiatives.Starting at €8.20
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La decisión de Shen Huan sobre Linux
Armelini, Guillermo; Valor Sabatier, JosepCase SI-148Information Technologies, Knowledge and CommunicationShen Huan, director de información de una "joint venture" constituida por una empresa china y una española, tiene que decidir cuál sería la plataforma más adecuada para su empresa. Por una parte, sabe que el socio español trabaja con software basado en Microsoft. Por otra parte, Linux y las aplicaciones de software de fuente abierta están creciendo en China a raíz de la decisión de la Administración china de fomentar y apoyar las iniciativas en f...Starting at €8.20
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Risk management at Silicon Valley Bank
Eufinger, ChristianCase F-997-EFinanceThe unexpected collapse of Silicon Valley Bank (SVB) had a significant impact on the venture capital market. Founded in 1983, SVB grew into the 16th largest bank in the US, with $212 billion in assets and $173 billion in total deposits by the end of 2022. Between 2019 and 2021, SVB tripled in size, largely due to its focus on VC-backed tech, life science companies and high VC deal activity. Its deposit balances more than tripled from 2019 to 202...Starting at €8.20
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Valuation of NVIDIA Corporation
Eufinger, Christian; Sacchetto, StefanoCase F-955-EFinanceThis case studies the valuation of NVIDIA Corporation, a California-based producer of graphics processing units (GPUs). In recent years, the stock price of the company was affected by fluctuations in the demand for GPUs due to their use in mining cryptocurrencies. The case study allows students to incorporate their assumptions about the prospects of the firm into a discounted cash flow valuation and use information on comparable firms to perform ...Starting at €8.20
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Valoración de NVIDIA Corporation
Eufinger, Christian; Sacchetto, StefanoCase F-955FinanceEste caso estudia la valoración de NVIDIA Corporation, un productor de unidades de procesamiento de gráficos (GPU) con sede en California. En los últimos años, el precio de las acciones de la empresa se ha visto afectado por las fluctuaciones en la demanda de GPU debido a su uso en la minería de criptomonedas. El estudio del caso permite a los estudiantes incorporar sus suposiciones sobre las perspectivas de la empresa en una valoración de flujo ...Starting at €8.20