IESE (España)
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Anytime Fitness: Getting Online Marketing in Shape
Ángela Jiang Wang; Gallo, IñigoCase M-1381-EMarketingAnytime Fitness is a health and fitness club. The Spain branch is looking to increase subscriptions to its 60 centers in the country. They are wondering whether they should increase their online budget or their offline budget. Within the online budget, they also want to know what should be the mix of search advertising versus display advertising.Starting at €8.20
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The Alas - Red Bull Project: X - Sports Challenges
Oliver, Daniel; Davila, AntonioCase DG-1503-EEntrepreneurshipThe Alas-Project case describes a sporting project that beat two world records: the longest distance and time flown in free fall. The case addresses the issue of valuing the project. In this case, Red Bull together with the Spanish Army sponsored the project putting a certain amount of money and resources to support the project. The question remains as to what was the value to the sponsors of the project. The case describes the project itself, th...Starting at €8.20
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Winning Strategies The Spanish Royal Tennis Federation
Oliver, Daniel; Davila, AntonioCase DG-1498-EService and Operations ManagementEl mismo que habíaSince 1995, Spain has had the most men tennis players on the ATP Top 100. The case presents the state of tennis in Spain in 2004 with the objective of having students analyze the different constituencies of a sport and how each one brings something to create success. The case can be used to analyze the sports industry or to go through an industry form an industrial organization perspective.Starting at €8.20
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Anytime Fitness: poniendo en forma al marketing online
Ángela Jiang Wang; Gallo, IñigoCase M-1381MarketingAnytime Fitness es una cadena de centros deportivos. La división de España busca la forma de aumentar el número de socios en los 60 centros que tiene distribuidos por todo el país. Se preguntan si deberían incrementar el presupuesto online o el offline. Dentro del presupuesto online, también quieren saber cuál sería el mejor mix de publicidad de búsqueda y publicidad de display.Starting at €8.20
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RACC - Circuit de Catalunya: Sports Infrastructure and Regional Promotion
Oliver, Daniel; Davila, AntonioCase DG-1512-EService and Operations ManagementThe case addresses the impact of sports on the local economy. It describes the business model of a race track with a focus on the managment of the Formula One Grand Prix. As is often the case, race tracks are not necessarily profitable and the Circuit de Catalunya has reached profitability because of its success in attracting spectators to its Formula One event. Government support is an important factor in the long term viability of a world cla...Starting at €8.20
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DurvisTech y Carla Falcón: arreglando un equipo de ventas
Gallo, Iñigo; Ángela Jiang WangCase M-1385Leadership and People Management, MarketingDurvisTech es uno de los principales fabricantes de puertas de España. El equipo nacional de ventas ha rendido por debajo de los esperado en los últimos años y Carla Falcón, que acaba de ser nombrada directora nacional de ventas, tiene que dar rápidamente con una solución a este problema y volver a encarrilar a la unidad. En concreto, tendrá que decidir qué hacer con tres agentes de ventas problemáticos.Starting at €8.20