IESE (España)
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AZA Group. Investment in a Hotel: Investment in Times of Crisis (Portuguese version, Portugal)
Martínez Abascal, Eduardo; Franco, AlejandroCase F-957-PPFinanceIn January 2014, the AZA Group had to decide definitively whether to undertake the construction of a hotel in the center of Valencia, for its subsequent rental or sale or if it opted for other real estate investments on the same site. The expected investment was 15 million euros. This case replaces the AC Hotels case F-760 from the same author.Starting at €8.20
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Refreshing the Orbed Private Label
Villanueva, Julian; Nueno, José Luis; Soldado, PilarCase M-1345-EMarketingFor several weeks Daryl had been spending a lot of time preparing a presentation he would make to the company's executive committee. In the presentation, he would have to make a recommendation on the repositioning of Orbed's store-brand soft drinks. The next day, he had to talk his proposal over with Richard Balmori, the director of the store-brand department, and Joe Rod, Orbed's commercial director. A few months earlier, Sandfer, a British supp...Starting at €8.20
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Grupo AZA. Inversión en un hotel: Inversión en tiempos de crisis
Martínez Abascal, Eduardo; Franco, AlejandroCase F-957FinanceEn enero de 2014, el grupo AZA tenía que tomar una decisión definitiva sobre si realizar la construcción de un hotel en el centro de Valencia, para su posterior alquiler o venta o si optaba por otras inversiones inmobiliarias en el mismo emplazamiento. La inversión prevista era de 15 millones de euros. Este caso sustituye el F-760 AC Hotels del mismo autor.Starting at €8.20
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AZA Group. Investment in a Hotel: Investment in Times of Crisis
Martínez Abascal, Eduardo; Franco, AlejandroCase F-957-EFinanceIn January 2014, the AZA Group had to decide definitively whether to undertake the construction of a hotel in the center of Valencia, for its subsequent rental or sale or if it opted for other real estate investments on the same site. The expected investment was 15 million euros. This case replaces the AC Hotels case F-760 from the same author.Starting at €8.20
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Refrescando la marca propia en Orbed
Villanueva, Julian; Nueno, José Luis; Soldado, PilarCase M-1345MarketingDaryl Board llevaba varias semanas dedicando mucho tiempo a preparar la presentación que realizaría ante el comité de dirección de la compañía. En dicha presentación, debía proponer sus recomendaciones acerca del necesario reposicionamiento del refresco de la marca Orbed. Al día siguiente, discutiría su propuesta con Richard Balmori, director del Departamento de Marcas Propias, y con Joe Rod, director comercial. Unos meses antes, Sandfer, una emp...Starting at €8.20
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Vodafone: cómo atraer a los millennials al mercado prepago (condensado)
Villanueva, Julian; Soldado, PilarCase M-1364MarketingLa mañana del 29 de octubre de 2015, las redes estaban que ardían. Podría haber sido un día normal, pero la huida del cantante Justin Bieber del programa de radio Yu: no te pierdas nada supuso un hecho inesperado y sin precedentes. El vídeo de la entrevista ya contaba con 200.000 visitas en YouTube dieciocho horas después de su grabación y el equipo de Marketing de Vodafone Yu intentaba controlar la situación. Aunque Pedro tenía varias cosas en m...Starting at €8.20
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Vodafone: How to Attract Millenials to the Prepaid Market (Condensed)
Villanueva, Julian; Soldado, PilarCase M-1364-EMarketingOn the morning of October 29, 2015, social media was abuzz. It could have been a normal day, but when singer Justin Bieber walked out on the radio show Yu: no te pierdas nada, it was an unexpected and unprecedented moment. The interview already had 200,000 visits on YouTube 18 hours after its recording and the Vodafone Yu marketing team tried to do some damage control. Although Pedro had several things in mind, there were priorities that needed t...Starting at €8.20
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AZA Group. Investment in a Hotel: Investment in Times of Crisis (Portuguese Version, Brazil)
Martínez Abascal, Eduardo; Franco, AlejandroCase F-957-PBFinanceIn January 2014, the AZA Group had to decide definitively whether to undertake the construction of a hotel in the center of Valencia, for its subsequent rental or sale or if it opted for other real estate investments on the same site. The expected investment was 15 million euros. This case replaces the AC Hotels case F-760 from the same author.Starting at €8.20