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Thomas Green: Power, Office Politics and a Career in Crisis
Sasser, W. Earl, Jr.; Beckham, HeatherCase HBS-2095-ELeadership and People ManagementTeach this case online with new suggestions added to the Teaching Note. When students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. The case describes the dilemma of a markStarting at €8.20
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Pricing, Packaging, and Demand Forecasting for a New Weight-Loss Drug (Spanish version)
Quelch, John A.; Beckham, HeatherCase HBS-410S26MarketingWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. Metabical is a new weight loss drug from Cambridge Sciences Pharmaceuticals intended for moderately overweight individuals. In anticipation of final FDA approval, the senior director of marketing, Barbara Printup, prepares for the product launch and must make several critical decisions. First, she must selec...Starting at €8.20
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Sizing Up the Active-Wear Market (Spanish version)
Tedlow, Richard S.; Beckham, HeatherCase HBS-317S01MarketingWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. In the wake of slumping sales and sagging profit margins, a leading manufacturer and retailer of high-end women's apparel, Harrington Collection, must evaluate an opportunity to expand into the high-growth active-wear market. Sara Huey, Vice President of Strategic Planning, calls on two of her colleagues to ...Starting at €8.20
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Pondering Price Promotion (Spanish version)
Quelch, John A.; Beckham, HeatherCase HBS-410S12MarketingPrice Promotion, Pricing Policy, Consumer Marketing, Profitability Analysis, Retailing, Sales Promotion, Distribution Policy, Brand Equity, Trade Relations, CookwareStarting at €8.20
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Splitting Hairs in Product Positioning (Spanish version)
Quelch, John A.; Beckham, HeatherCase HBS-412S20MarketingAfter three years of development, Paramount Health and Beauty Company is preparing to launch a new technologically advanced vibrating razor called Clean Edge. The innovative new design of Clean Edge provides superior performance by stimulating the hair follicles to lift the hair from the skin, allowing for a closer shave. The company has already decided to introduce Clean Edge into the men's market where it has a strong presence. Jackson Randall,...Starting at €8.20
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Cracking the Product Management Code (Spanish version)
Cespedes, Frank V.; Beckham, HeatherCase HBS-917S20MarketingPemberton Products is a U.S. market leader in the cookie and bakery snacks segment of the sweet snack market. Looking to expand into the salty snack market, the company acquires Krispy Inc., a maker of salty snack crackers located in the southeastern U.S. To compete with premium cracker brands, Pemberton plans to reformulate and re-launch the Krispy brand as "Krispy Natural," which offers natural ingredients, improved taste, and revised packaging...Starting at €8.20
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The F.B. Heron Foundation: 100 Percent for Mission - And Beyond
Ewald, Charles; Krauel Patel, Heidi; Foroughi, JaclynCase SGSB-SI140-EInnovation and ChangeIn late March 2017, Clara Miller, director and president of the F.B. Heron Foundation (“Heron”), a philanthropic institution focused on helping people help themselves out of poverty, sat down to put the finishing touches on her President’s Letter. In previous years, the letter included Miller’s lucid thoughts regarding major changes within the organization and advocated for movement toward a “philanthropic world”—a world in which “all sectors—pu...Starting at €8.20
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Forestry and Timberland: Impact Investment Analysis
Foroughi, Jaclyn; McNichols, MaureenCase SGSB-SI156-EInnovation and ChangeMuch like the famous philosophical thought experiment, impact investing raises questions about perception, observation, and reality. What is our sense that an investment results in social, environmental, and financial return? What changes can we observe taking place? What is the state of the situation as it exists (perhaps by measurement)? This case study applies this framework to our analysis of the social, environmental, and financial impact of...Starting at €8.20
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Nuveen and the Seychelles Blue Bond: Analayzing a Public Fixed Income Impact Investment
Foroughi, Jaclyn; McNichols, MaureenCase SGSB-SI163-EInnovation and ChangeIn 2016, Stephen M. Liberatore, CFA, lead portfolio manager for and head of Nuveen’s impact fixed income strategies, received a phone call from the World Bank. The call was not unusual; in fact, Nuveen had collaborated with the World Bank in the past as lead investor on a new type of Green Bond for the World Bank’s private sector arm, the International Finance Corporation (IFC). While Green Bonds had been in existence for nearly a decade, the IFC...Starting at €8.20
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Manchester Products: A Brand Transition Challenge, Teaching Note
Quelch, John A.; Beckham, HeatherTeaching Note HBS-4044-EMarketingLarge, Brand Transition Teaching Note for 4043Starting at €0.00