IESE (España)
-
Five Pillars for Doing Business in Africa
Mudida, Robert; Lago Esteban, AlejandroArticle ART-2670-EEconomics, Service and Operations Management, StrategyCompanies around the world are setting their sights on Africa as a new frontier for business. However, as with other emerging economies, African ones are tricky to navigate for the uninitiated. This article introduces the five pillars that companies need to consider in the African context. First the authors highlight the main macroeconomic trends; then they present a road map for companies planning to enter African markets. They draw on personal ...Starting at €8.20
-
Cinco pilares para hacer negocios en África
Mudida, Robert; Lago Esteban, AlejandroArticle ART-2670Economics, Service and Operations Management, StrategyÁfrica está cada vez más en el punto de mira de las empresas. Es la nueva frontera de los negocios, pero, como ocurre con otras regiones emergentes, los no iniciados necesitan un mapa. Este artículo presenta los cinco pilares de la actividad empresarial en el contexto africano. Tras detenerse en las principales tendencias macroeconómicas, los autores ofrecen una hoja de ruta para la entrada en los mercados del continente. La propuesta es fruto de...Starting at €8.20
-
Iceland: From Financial Meltdown to Geothermal Energy
Subirà, Antoni; Blázquez, María Luisa; Diego, Enrique deCase SM-1591-EEconomics, Leadership and People Management, StrategyThis case describes the origins of a cluster initiative in the geothermal energy industry in Iceland and its initial steps in 2010. The case examines the specific characteristics of the country and recent events in its history, and it describes the geothermal industry and the traditional "cluster approach" up to 2010. It then describes the actions undertaken by Gekon, the company that is leading the cluster initiative, the steps in the process, ...Starting at €8.20