IESE (España)
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CEO de You Tube Susan Wojcicki: ¿Podrá reproducir su éxito
Elvira, Marta; Isabel VillamorCase SM-1649Innovation and Change, Leadership and People Management, StrategyStarting at €8.20
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YouTube CEO Susan Wojcicki: Can She Deliver Again?
Elvira, Marta; Villamor, IsabelCase SM-1649-EInnovation and Change, Leadership and People Management, StrategyIn September 2014, Susan Wojcicki, CEO of YouTube, the world's largest video-sharing website, discovered that Facebook - one of the leaders in the technology industry - had announced a strategic shift toward online videos. Wojcicki had been appointed YouTube's CEO in February that year, with the goal of making the website profitable. Even though YouTube's revenues had hit $5.6 billion in 2013, the website had not yet turned a profit.Starting at €8.20
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YouTube CEO Susan Wojcicki: Can She Deliver Again (Portuguese version, Portugal)
Elvira, Marta; Isabel VillamorCase SM-1649-PPInnovation and Change, Leadership and People Management, StrategyIn September 2014, Susan Wojcicki, CEO of YouTube, the world's largest video-sharing website, discovered that Facebook - one of the leaders in the technology industry - had announced a strategic shift toward online videos. Wojcicki had been appointed YouTube's CEO in February that year, with the goal of making the website profitable. Even though YouTube's revenues had hit $5.6 billion in 2013, the website had not yet turned a profit.Starting at €8.20
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Daryl McCarthy vs. Audacity Channel (A): Daryl y su abogado
Mehta, Kandarp; Martín, Miguel; Stein, GuidoCase NEG-13Leadership and People Management, StrategyCaso sobre el despido de un directivo de alto nivel y la negociación previa al mismo. El caso puede ser tratado como parte de los ejercicios prácticos de Recursos Humanos sobre el despido directivo o simplemente como un ejercicio de negociación de conflictos. Daryl McCarthy es un alto directivo en la empresa Audacity Channel que termina negociando su despido con la ayuda de su abogado, Raúl, frente a dos representantes de la compañía, Emily y Eth...Starting at €8.20
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Daryl McCarthy vs. Audacity Channel (A): Daryl and His Lawyer
Mehta, Kandarp; Martín, Miguel; Stein, GuidoCase NEG-13-ELeadership and People Management, StrategyThis case focuses on the dismissal of a senior manager and the negotiation process involved. It can be used as a practical HR exercise on executive dismissal or simply as a conflict negotiation exercise. Daryl McCarthy, a senior manager at Audacity Channel-with the help of his lawyer, Raúl-ends up negotiating his dismissal with two company representatives, Emily and Ethan.Starting at €8.20