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Starling Trust Sciences: Measuring Trust in Organizations
Dey, Aiyesha; Heese, Jonas; Weber, JamesCase HBS-120006-EEntrepreneurshipStephen Scott needed to decide whether to keep his behavioral analytics startup in the people analytics sector or shift his company into the RegTech sector. Starling had develop technology that enabled its customers to anticipate and shape the behavior of their employees by examining company data on employees, including email traffic. Starling had struggled to grow in the people analytics sector while RegTech was an emerging sector that might pro...Starting at €8.20
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The Rise and Fall of FTX
Dey, Aiyesha; Heese, Jonas; Pacelli, Joseph; Hancock, MaxCase HBS-124014-EBusiness Ethics and Corporate Social ResponsibilityIn November 2022, Sam Bankman-Fried's multi-billion-dollar crypto exchange, FTX, collapsed, wiping out investors and throwing the crypto industry into disarray. As FTX's founder and CEO, Bankman-Fried developed a reputation for his unerring business sense and high-profile charitable giving. To many, it came as a shock when in the wake of FTX's collapse, the attorney responsible for restructuring the company professed he had never seen "such an ut...Starting at €8.20
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Behavioural Insights Team (B)
Luca, Michael; Rooney, PatrickCase HBS-915025-EMarketingExamines the founding of the United States of America during the second half of the eighteenth century. Focuses on: 1) the reasons why the American colonists rebelled against Britain (1763-1774); 2) the problems the new nation confronted during the War of Independence and under the Articles of Confederation (1775-1788); 3) the main issues taken up at the Constitutional Convention in Philadelphia (1787); and 4) the enormous challenges facing Alexa...Starting at €5.74
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Launching Yelp Reservations (B)
Luca, Michael; Mohan, Kevin P.; Rooney, PatrickCase HBS-916004-EStarting at €5.74
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Behavioural Insights Team (A) and (B), Teaching Note
Luca, Michael; Rooney, PatrickTeaching Note HBS-916050-EMarketingTeaching note for cases 915024 and 915025. The Behavioural Insights Team case introduces students to the concept of choice architecture and the value of experimental methods (sometimes called A/B testing) within organizational contexts. The exercise provides an opportunity for students to apply these principles to solve a managerial problem - increasing tax compliance rates among delinquent taxpayers. Students are asked to rewrite the letter tha...Starting at €0.00
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Airbnb (A) (Spanish version)
Edelman, Benjamin; Luca, MichaelCase HBS-914S09Information TechnologiesAfter widely-publicized complaints of destructive guests and unreliable hosts, online apartment rental site Airbnb explores mechanisms to facilitate trust between guests and hosts. Flexible online reputation systems can collect and share information with ease, but Airbnb must decide which information guests and hosts should have to provide and how much flexibility each should have in selecting whom to do business with. A full-featured system coul...Starting at €8.20
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Rio Tinto vs. the Securities and Exchange Commission, Teaching Note
Dey, Aiyesha; Palepu, Krishna G.Teaching Note HBS-119078-EAccounting and ControlTeaching note for case 119046.Starting at €0.00
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BlackRock: Linking Purpose to Profit
Deshpande, Rohit; Dey, Aiyesha; Serafeim, GeorgeCase HBS-120042-EAccounting and ControlThe case revolves around the actions that Barbara Novick, co-founder and Vice-Chair of Blackrock, and Michelle Edkins, Global Head of Investment Stewardship, would need to take in response to the controversial CEO letters from Laurence (Larry) Fink, ChairStarting at €8.20
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Starling Trust Sciences: Measuring Trust in Organizations, Teaching Note
Dey, Aiyesha; Heese, JonasTeaching Note HBS-120048-EEntrepreneurshipTeaching note for case 120006.Starting at €0.00
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The Role of Platform Design (Spanish version)
Luca, Michael; Stern, Scott; Cook, Devin; Kim, HyunjinCase HBS-921S09StrategyThe case opens with a description of Airbnb's successful growth from 2008-2016. The case emphasizes the vital role played by trust among guests and hosts in the platform's success. Airbnb's co-founder and CEO Brian Chesky is quoted explaining, "Access is built on trust, and trust is built on transparency. When you remove anonymity, it brings out the best in people. We believe anonymity has no place in the future of Airbnb or the sharing economy....Starting at €8.20