IESE (España)
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A G.ho.st Story: The Challenges of an Israeli-Palestinian Business
Ezov, Assaf; Ribera, AlbertoCase DPO-185-EInformation TechnologiesThis case is about the creation and development of a technological start-up by an Israeli entrepreneur and his Palestinian partner, with the fundamental goal of facilitating peace between the two peoples and contributing to their economic development. It shows the geopolitical difficulties which have arisen and continue to do so in this joint venture, affecting both everyday work and financing.Starting at €8.20
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Chrysler Corporation 1994
Ballarín Fredes, Eduardo; Boudeguer, R. M.Case DG-1138-EStrategyIn 1991, Chyrsler was on the brink of bankrupcy but decided to keep spending on new models. Chrysler is in 1994 the industry½s lowest cost developer of cars and makes the highest profit per vehicle. Most of its success is due to the " minivan" and to the adoption of platform teams that gather experts in the different areas and make decisions from the design to the marketing of each new product. Chrysler has also been able to replace the carismati...Starting at €8.20