IESE (España)
-
Amazon: equilibrio entre orientación al cliente y compromiso del empleado
Tatge, Larisa; Lago, Alejandro; Ribera, JaumeCase P-1165Innovation and Change, Service and Operations ManagementAmazon se define como la empresa más centrada en el cliente del mundo y explica su crecimiento en diversos sectores como una forma de ir aportando más valor a sus clientes. Si visión es "to be earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online" ("ser la compañía más centrada en el cliente del mundo, crear un lugar al que la gente pueda acudir para encontrar y d...Starting at €8.20
-
Amazon: Balancing Customer Centricity with Employee Engagement
Tatge, Larisa; Lago, Alejandro; Ribera, JaumeCase P-1165-EInnovation and Change, Service and Operations ManagementAmazon defines itself as the most customer-centered company in the world and explains its growth in various sectors as a way to offer more value to its customers. "Our vision is to be earth's most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online," according to Amazon's mission statement. This case presents how Amazon has grown quickly, and how it aims to balance this rapi...Starting at €8.20
-
Manteniendo un puesto de trabajo (A)
Juncadella J.; Ribera, AlbertoCase DPO-68Business Ethics and Corporate Social Responsibility, Leadership and People ManagementDurante sus tres años como empleado de una multinacional de las tecnologías de la información en Barcelona, Javier tuvo que afrontar situaciones muy comprometidas para mantener un puesto de trabajo con contratos temporales que le renovaban con una periodicidad cada vez más corta. En efecto, a pesar de las promesas que hicieron a los jóvenes empleados que ingresaron en el año 2000, la compañía decidió iniciar en primavera de 2002 un plan para reco...Starting at €8.20
-
Keeping a Job (B)
Juncadella J.; Ribera, AlbertoCase DPO-69-EBusiness Ethics and Corporate Social Responsibility, Leadership and People ManagementOutcome of Case (A).Starting at €5.74
-
Keeping a Job (A)
Juncadella J.; Ribera, AlbertoCase DPO-68-EBusiness Ethics and Corporate Social Responsibility, Leadership and People ManagementDuring his three years with an IT multinational in Barcelona, Javier faced some very difficult situations as he battled to get his short-term contract renewed at ever shorter intervals. In 2002, despite the promises made to the young employees who had joined two years earlier, the company decided to gradually cut back its temporary workforce. Javier had always been a loyal employee and had met - or exceeded - his targets in every project he had b...Starting at €8.20
-
Manteniendo un puesto de trabajo (B)
Juncadella J.; Ribera, AlbertoCase DPO-69Business Ethics and Corporate Social Responsibility, Leadership and People ManagementDesenlace del caso (A).Starting at €5.74
-
Amazon: Balancing Customer Centricity with Employee Engagement (Portuguese version, Portugal)
Tatge, Larisa; Lago, Alejandro; Ribera, JaumeCase P-1165-PPInnovation and Change, Service and Operations ManagementAmazon defines itself as the most customer-centered company in the world and explains its growth in various sectors as a way to offer more value to its customers. "Our vision is to be earth's most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online," according to Amazon's mission statement. This case presents how Amazon has grown quickly, and how it aims to balance this rapi...Starting at €8.20