IESE (España)
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CEO de You Tube Susan Wojcicki: ¿Podrá reproducir su éxito
Elvira, Marta; Isabel VillamorCase SM-1649Innovation and Change, Leadership and People Management, StrategyStarting at €8.20
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YouTube CEO Susan Wojcicki: Can She Deliver Again?
Elvira, Marta; Villamor, IsabelCase SM-1649-EInnovation and Change, Leadership and People Management, StrategyIn September 2014, Susan Wojcicki, CEO of YouTube, the world's largest video-sharing website, discovered that Facebook - one of the leaders in the technology industry - had announced a strategic shift toward online videos. Wojcicki had been appointed YouTube's CEO in February that year, with the goal of making the website profitable. Even though YouTube's revenues had hit $5.6 billion in 2013, the website had not yet turned a profit.Starting at €8.20
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Muxxic Latina
Carrión V.; Nueno, José Luis; Bertini, MarcoCase M-1135Information Technologies, MarketingMuxxic Latina es una compañía discográfica internacional creada por Prisa y Universal Music Group, con el propósito no sólo de crear una plataforma uniforme con la cual penetrar en los países de habla hispana, sino también participar activamente en la globalización de la música contemporánea en español.Starting at €8.20
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Muxxic Latina
Carrión V.; Nueno, José Luis; Bertini, MarcoCase M-1135-EInformation Technologies, MarketingMuxxic Latina, the international recording company created by PRISA and Universal Music Group for the purpose of establishing a joint presence in the booming U.S.Latin music market, not only wants to create a uniform platform with which to penetrate Spanish-speaking countries, but also they want to actively participate in the globalisation of contemporary music in the Spanish language.Starting at €8.20
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YouTube CEO Susan Wojcicki: Can She Deliver Again (Portuguese version, Portugal)
Elvira, Marta; Isabel VillamorCase SM-1649-PPInnovation and Change, Leadership and People Management, StrategyIn September 2014, Susan Wojcicki, CEO of YouTube, the world's largest video-sharing website, discovered that Facebook - one of the leaders in the technology industry - had announced a strategic shift toward online videos. Wojcicki had been appointed YouTube's CEO in February that year, with the goal of making the website profitable. Even though YouTube's revenues had hit $5.6 billion in 2013, the website had not yet turned a profit.Starting at €8.20