IESE (España)
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A New Model for the Pharmaceutical Industry: The Institute of OneWorld Health
Schoen, Oliver; Mair, JohannaCase DG-1480-EEntrepreneurship, Innovation and ChangeThis case introduces the Institute of OneWorld Health, a company dedicated to producing drugs for neglected diseases and the first non-profit pharmaceutical company in the world. Founded in 2000 by Dr. Victoria Hale, IOWH took expired and donated patent compounds and developed them through all the stages of clinical testing and approval into drugs to fight the world's most destructive diseases, usually occurring in Third World countries where per...Starting at €8.20
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The Lydia Pinkham Story
Gómez, JavierCase AD-273-EEconomicsThe Lydia Pinkham data are presented. The case focuses on the analysis of the effect of advertising expenditures on sales of a pharmaceutical product. Consideration is given to the fact that the effect of advertising on sales may change during the period, because of external factors such as FDA regulations.Starting at €8.20