IESE (España)
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Six Ways Marketing Can Change the World
Jocz, Katherine E.; Quelch, John A.Article ART-1540-EMarketingThe erosion of public trust in politics is partly due to some bad practices for which marketing is frequently blamed. By exposing the principles underlying good marketing, the authors show how managers can practice marketing that benefits consumers and social institutions. Doing so could go a long way toward restoring a sense of citizenship and also help democracy flourish in the process.Starting at €8.20
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El marketing puede cambiar el mundo
Quelch, John A.; Jocz, Katherine E.Article ART-1540MarketingLa erosión de la confianza en la política responde en parte a algunas prácticas perniciosas de las que se suele culpar al marketing. Los autores explican los principios que sustentan el buen marketing e invitan a los directivos a hacerlos suyos para beneficiar a consumidores e instituciones sociales. Aplicándolos, pueden contribuir enormemente a restaurar el significado original del concepto de ciudadanía e impulsar, de paso, la democracia.Starting at €8.20
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Regency Capital Partners: The Heat Is On
Grabenwarter, Uli; Mitchell, Jordan; Mayer F.; Liechtenstein, HeinrichCase F-827-EFinanceA senior manager at Durable Capital Partners (DCP) must decide between two investments for the company's seventh private equity fund by evaluating each investment memoranda. The first investment calls for DCP to be a junior partner in a syndicated deal. By investing in the first company, DCP's fund would be fully invested and the company could begin to fundraise for its eighth fund. The second investment, is in DCP's ideal range in terms of size ...Starting at €8.20