IESE (España)
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Peepoople Kibera: Providing Sanitation Through Social Business
Obst, Nicole; Moreno, Victoria; Rosenberg, MikeCase SM-1606-EEntrepreneurship, MarketingIn Nairobi's Kibera slum, a small Swedish company with a social mission and a business mindset is attempting nothing less than solving one of the biggest problems worldwide: insufficient sanitation. Their proposal is simple yet genius, and possibly too radical in terms of classic NGO thinking: a self-sanitizing and biodegradable personal toilet. The solution includes its own sales and waste-collection systems, providing slum dwellers with much-ne...Starting at €8.20
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Retail Display Solutions Inc.
Klueter, Thomas Maximilian; Soler, EdiCase ASN-103-EDecision Analysis, Innovation and Change, MarketingRetail Display Solutions (RDS), Inc. was a fully integrated point-of-sales (PoS) display manufacturer for a broad range of industries. In 2022, as part of the company's continuous innovation efforts, RDS made the decision to introduce a "PoS Engager" by incorporating QR code information into its complete range of displays. The executive in charge of the plastics division who was responsible for these products, believed that this enhancement would...Starting at €8.20