IESE (España)
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Virgin's Pursuit: Sir Richard Branson's Dilemmas in Creating a Presence in Retail Financial Services
Bátiz-Lazo, Bernardo; Kase, KimioCase SM-1559-ECorporate GovernanceIn the forty years to 2010, Virgin Group's Sir Richard Branson (b. 1950) turned from a 'high school dropout' to a billionaire and global legend. The creation of over 300 business interests in parts as far afield as the UK, South Africa, Australia and the USA resulted from a unique management style. Branson and the Virgin brand often associate with music (such as records and music stores) and travel (airlines, trains and booked holidays) but betwe...Starting at €8.20
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Arthur Andersen and Walker Foley
Buckle, T.; Ricart, Joan EnricCase DG-1147-EStrategyThe case discusses the incorporation of Senn Delany, a samll scale niche consultancy, into Arthur andersen, the giant professional services firm. It focuses the cultural problems that surround the nomination of a project manager for a new project.Starting at €8.20