IESE (España)
- Case
Argo Interactive (A): Surviving in the Roller-Coasting Mobile Industry: A struggling mobile software provider must decide whether to retreat, refocus, or rebrand
Collection: IESE (España)Ref.: EFC-1-EPublished: Jan 12, 2011Format: PDFPages: 6Language: English - Focused Case
Argo Interactive (B): Surviving in the Roller-Coasting Mobile Industry: A struggling mobile software provider must decide whether to retreat, refocus, or rebrand
Collection: IESE (España)Ref.: EFC-5-EPublished: Jan 12, 2011Format: PDFPages: 5Language: English - Focused Case
Argo Interactive (B): sobrevivir en el caótico mundo de la telefonía móvil: Un proveedor de software para teléfonos móviles en dificultades debe decidir si retirarse del mercado, cambiar su enfoque o cambiar su identidad de marca
Collection: IESE (España)Ref.: EFC-5Published: Apr 4, 2011Format: PDFPages: 5Language: Spanish - Focused Case
Argo Interactive (A): sobrevivir en el caótico mundo de la telefonía móvil
Collection: IESE (España)Ref.: EFC-1Published: Jun 6, 2011Format: PDFPages: 6Language: Spanish