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The Indego Africa Project (Spanish Version)
McGinn, Kathleen L.; Gordon, RachelCase HBS-914S10Dos abogados jóvenes que se encuentran y comienzan a construir el Proyecto África Indego, una asociación de ONG con cooperativas de mujeres en Ruanda. Indego conecta las cooperativas en el mercado minorista internacional de productos artesanales hechos a mano, ayuda a las cooperativas construyen su capacidad de negocio, y desarrolla y ofrece formación en el aula en la vida y habilidades de negocio para los miembros de la cooperativa. En el moment...Starting at €8.20
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Storming into the U.S. Market (Spanish version)
Bartlett, Christopher A.; Gordon, Rachel; Lafkas, JohnCase HBS-918S10StrategyThe RoboTech case describes the challenges facing the CEO of a small, Singapore-based industrial robotics company that decides to diversify away from its core industrial robot business by leveraging its expertise into the medical-devices industry. It launches an innovative product (a specialized surgical robot) in an unfamiliar market segment (spinal surgery) and decides to enter the unfamiliar, distant U.S. healthcare market, which is characteri...Starting at €8.20
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Intrapreneurship within FLG, Inc. (Spanish version)
Garvin, David A.; Gordon, RachelCase HBS-918S11EntrepreneurshipThis case follows Jenica Fletcher as she rebuilds her company's guitar strings division from the ground up. Convinced that she could turn the division around if given complete independence from corporate headquarters, Fletcher relocated the group, rebranded it as Malenti Strings, repositioned the guitar strings as high-performance products, and transformed Malenti into a fast-growing, profitable business. The case traces Fletcher's key steps in...Starting at €8.20
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La organización del negocio de productos para el consumidor de HP: la distribución de impresoras por Internet
Lal, Rajiv; Prescott, Edith D.; Kalyanam, KirthiCase HBS-502S32MarketingEn la primavera de 1998, Pradeep Jotwani, vicepresidente y director general de la Organización de Empresas de Productos de Consumo de Hewlett-Packard Co. (HP), estaba contemplando el éxito cada vez mayor del comercio electrónico y sus implicaciones para su división. El grupo de productos de consumo había comenzado a vender impresoras restauradas a través de un centro de venta de Internet en diciembre de 1997, pero ahora se Jotwani considerando un...Starting at €8.20
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Amazon, Google, and Apple: Smart Speakers and the Battle for the Connected Home
Lal, Rajiv; Johnson, ScottCase HBS-518035-EMarketingAmazon, Google, and Apple all offer their own smart speaker. The devices represent the each firm's entry point into the connected home market. All three companies come into the space with their own strenghs and weaknesses. Who will win?Starting at €8.20
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iRobot: Moving Beyond the Roomba
Lal, Rajiv; Johnson, ScottCase HBS-518055-EThe makers of the Roomba, a robotic vacuum cleaner, connected the latest version of their product to the Internet. This new feature opened up a wealth of new opportunities and challenges for the company.Starting at €8.20
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Dartmouth-Hitchcock Medical Center: Spine Care
Huckman, Robert S.; Porter, Michael E.; Gordon, Rachel; Kindred, NatalieCase HBS-609016-EStrategyDescribes the Spine Center at Dartmouth-Hitchcock Medical Center, a multidisciplinary unit that offers patients suffering from spinal problems "one-stop" access to a range of providers including orthopedic surgeons, neurosurgeons, neurologists, medical specialists in physical medicine and pain management, mental health providers, and occupational and physical therapists. The Center was created to address what its founder, James Weinstein, M.D., s...Starting at €8.20
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Best Buy Co., Inc.: Customer-Centricity, Teaching Note
Lal, RajivTeaching Note HBS-509074-EMarketingTeaching Note for [506055].Starting at €0.00
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Target: Responding to the Recession
Gulati, Ranjay; Lal, Rajiv; Ross, CatherineCase HBS-510016-EMarketingWithin 10 months of Gregg Steinhafel's taking over as CEO at Target, the U.S. was mired in the most significant economic downturn in 50 years. Top competitor Wal-Mart had positioned itself well for the crisis, while Target's same store sales began to slide. While Steinhafel believed that Target's long-term strategy and positioning were right, he pondered a set of strategic and operational challenges. Did Target have the right mix of offensive and...Starting at €8.20
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Gentera: Beyond Microcredit
Lal, Rajiv; Mazzanti, LisaCase HBS-515017-EMarketingGentera, whose largest subsidiary is Compartamos Banco, has been a fantastically successful endeavor since it started in the 1990s. But in 2014, Gentera faces challenges in expanding beyond group-lending and micro-credit into microfinance and beyond in order to fulfill its mission of financial inclusion.Starting at €8.20