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Santander-Serfín: Revitalizing the Payment Systems Business
Díez J.; Villanueva, Julian; Nueno, José LuisCase M-1190-EMarketingIn June 2001, Ramón Tellaeche, director of products and marketing at Banco Santander Serfín in Mexico, was considering the commercial strategy which the means of payments division should follow over the following months in order to achieve its ambitious commercial objectives. Marcial Portela, general manager of Grupo Santander's Americas Division, had set the objective of doubling the credit card market share in a year and a half, and capturing 2...Starting at €8.20
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Muxxic Latina
Carrión V.; Nueno, José Luis; Bertini, MarcoCase M-1135Information Technologies, MarketingMuxxic Latina es una compañía discográfica internacional creada por Prisa y Universal Music Group, con el propósito no sólo de crear una plataforma uniforme con la cual penetrar en los países de habla hispana, sino también participar activamente en la globalización de la música contemporánea en español.Starting at €8.20
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Teléfonos de México, S.A. de C.V. y la decisión respecto a Prodigy Internet Plus
Lamyin, M.; Bertini, Marco; Nueno, José LuisCase M-1124Information Technologies, MarketingEl caso analiza la estrategia que Telmex debe seguir para incrementar la base de clientes de su servicio de provisión de Internet (ISP) en México. Para ello, debe tomar en cuenta los problemas de falta de recursos económicos en la población mexicana y la incapacidad de adquirir ordenadores. Asimismo, debe considerar su reciente adquisición de Prodigy (uno de los principales ISP en Estados Unidos) y analizar el papel que éste debe jugar en la nuev...Starting at €8.20
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Teléfonos de México, S.A. de C.V. and the Prodigy Internet Plus decision
Lamyin, M.; Bertini, Marco; Nueno, José LuisCase M-1124-EInformation Technologies, MarketingThe case analyzes the strategy Telmex must follow in order to increase the customer base of its ISP service in Mexico. The low disposable income of the Mexican population and the inability to afford computers must be taken into account. The company must also consider its recent acquisition of Prodigy (one of the leading ISPs in the U.S.) and analyze the role it should play in the new marketing strategy.Starting at €8.20
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Santander-Serfín: Revitalizing the Payment Systems Business (Portuguese Version, Brazil)
Díez J.; Villanueva, Julian; Nueno, José LuisCase M-1190-PBMarketingIn June 2001, Ramón Tellaeche, director of products and marketing at Banco Santander Serfín in Mexico, was considering the commercial strategy which the means of payments division should follow over the following months in order to achieve its ambitious commercial objectives. Marcial Portela, general manager of Grupo Santander's Americas Division, had set the objective of doubling the credit card market share in a year and a half, and capturing 2...Starting at €8.20
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Assistant Professor Jo Worthington (A)
Leonard, DorothyCase HBS-911404-EA relatively inexperienced professor struggles with managing a case discussion in a class based on numeric analysis. The class is lethargic and time is tight; she considers both a number of possible reasons for their disinterest and different teaching strategies to stimulate discussion and learning.Starting at €8.20
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Assistant Professor Jo Worthington (B)
Leonard, DorothyCase HBS-911405-EA professor teaching a case discussion based on numeric analysis is pleased that a student finally "cracks" the case-but the numbers differ from her own. The instructor has to decide how to handle the discrepancy.Starting at €5.74
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Assistant Professor Jo Worthington (C)
Leonard, DorothyCase HBS-911406-EA professor has an awkward exchange with a student who has prepared numeric analysis, but whose numbers do not agree with her own.Starting at €5.74
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Assistant Professor Gyan Gupta and the Wet Noodle Class (A)
Leonard, Dorothy; Harmeling, Susan S.Case HBS-912405-EProfessor Gupta faces three major problems in teaching cases: 1) his students, accustomed to lectures, don't know how to conduct a case discussion; 2) the students are using the Internet to discover the outcome of managerial dilemmas posed in the case; 3) he wants to share the theory he learned as a doctoral student, but can't figure out the appropriate way to integrate theory into the case-based discussion. He seeks advice, particularly about th...Starting at €8.20
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Transferring Knowledge Between Projects at NASA JPL (B)
Leonard, Dorothy; Myers, ChristopherCase HBS-917405-ELeadership and People ManagementAt the conclusion of the (A) case, Jennifer Trosper needed to decide whether or not to throw her support behind the training and outreach represented by the ROV-E program to build small rovers like the ones used on the surface of Mars by NASA JPL. The (B) case describes her decision and provides further information on her subsequent efforts made after the initial decision.Starting at €5.74