IESE (España)
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Manufacturas Riaño, S.A. (A)
Mata A.; Pin Arboledas, José RamónCase FH-327Leadership and People ManagementLa empresa contrata un nuevo director general. Éste no se aclara con el director de fábrica y contrata uno nuevo mediante un «head hunter». ¿Qué instrucciones le debería dar? ¿Qué consecuencias previsibles de choque tendrán el nuevo y el antiguo? ¿Cómo intentar resolverlas?Starting at €8.20
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Manufacturas Riaño, S.A. (B)
Mata A.; Pin Arboledas, José RamónCase FH-328Leadership and People ManagementLa empresa contrata un nuevo director general. Este no se aclara con el director de fábrica y contrata uno nuevo mediante un «head hunter». ¿Qué instrucciones le debería dar? ¿Qué consecuencias previsibles de choque tendrán el nuevo y el antiguo? ¿Cómo intentar resolverlas?Starting at €5.74
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Microsoft United Kingdom: the major accounts program (Portuguese Version, Brazil)
Cintora M. A.; Folle, Carlos; Vila, VictorianoCase M-1181-PBMarketingTwo years after the implementation of the large accounts program in Microsoft Spain, some fine adjustments are being considered as a consequence of the changes in customer demand, as well as the change in some of the competitive elements, mainly the evolution of technology and the movements of competitors.Microsoft Spain is studying the possibility of modifying some of the operational aspects of the large accounts program.Starting at €8.20
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Microsoft España: el programa de grandes cuentas
Cintora M. A.; Folle, Carlos; Vila, VictorianoCase M-1181MarketingDos años después de la implementación del programa de grandes cuentas en Microsoft España, se plantean algunos ajustes finos en la misma como consecuencia de los cambios en la demanda de los clientes, así como el cambio producido en algunos de los elementos competitivos, fundamentalmente la evolución de la tecnología y los movimientos de los competidores. Microsoft España estudia la posibilidad de modificar algunos de los aspectos operativos del ...Starting at €8.20
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Manufacturas Riaño, S.A. (C)
Mata A.; Pin Arboledas, José RamónCase FH-329Leadership and People ManagementLa empresa contrata un nuevo director general. Este no se aclara con el director de fábrica y contrata uno nuevo mediante un «head hunter». ¿Qué instrucciones le debería dar? ¿Qué consecuencias previsibles de choque tendrán el nuevo y el antiguo? ¿Cómo intentar resolverlas?Starting at €5.74
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Manufacturas Riaño, S.A. (C)
Mata A.; Pin Arboledas, José RamónCase FH-329-ELeadership and People ManagementThe company has hired a new managing director, who does not see eye to eye with the plant manager and hires a new one through a headhunter. What instructions should be given? What are the foreseeable consequences of the conflict between the old one and the new one? How can these problems be solved?Starting at €5.74
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Manufacturas Riaño, S.A. (B)
Mata A.; Pin Arboledas, José RamónCase FH-328-ELeadership and People ManagementThe company has hired a new managing director, who does not see eye to eye with the plant manager and hires a new one through a headhunter. What instructions should be given? What are the foreseeable consequences of the conflict between the old one and the new one? How can these problems be solved?Starting at €5.74
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BBVA. Brand value
Cintora M. A.; Oliver, XavierCase M-1177-EMarketingThis case describes the process of adoption of the BBVA brand following the merger between Banco Bilbao Vizcaya and Argentaria. It provides a comparison with the multi-brand strategy adopted by other banks such as BSCH and ABN AMRO. It gives a description of the process of creation of the BBVA brand and of the commitment adopted by the bank to base its strategy on the brand image - on the intangibles of corporate culture, human capital and reputa...Starting at €8.20
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Manufacturas Riaño, S.A. (A) (Portuguese Version, Brazil)
Mata A.; Pin Arboledas, José RamónCase FH-327-PBLeadership and People ManagementThe company has hired a new managing director, who does not see eye to eye with the plant manager and hires a new one through a headhunter. What instructions should be given? What are the foreseeable consequences of the conflict between the old one and the new one? How can these problems be solved?Starting at €8.20
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Manufacturas Riaño, S.A. (B) (Portuguese Version, Brazil)
Mata A.; Pin Arboledas, José RamónCase FH-328-PBLeadership and People ManagementThe company has hired a new managing director, who does not see eye to eye with the plant manager and hires a new one through a headhunter. What instructions should be given? What are the foreseeable consequences of the conflict between the old one and the new one? How can these problems be solved?Starting at €5.74