IESE (España)
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YouTube CEO Susan Wojcicki: Can She Deliver Again?
Elvira, Marta; Villamor, IsabelCase SM-1649-EInnovation and Change, Leadership and People Management, StrategyIn September 2014, Susan Wojcicki, CEO of YouTube, the world's largest video-sharing website, discovered that Facebook - one of the leaders in the technology industry - had announced a strategic shift toward online videos. Wojcicki had been appointed YouTube's CEO in February that year, with the goal of making the website profitable. Even though YouTube's revenues had hit $5.6 billion in 2013, the website had not yet turned a profit.Starting at €8.20
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SAFE and Travis: Leading in Uncertain Times
Mitchell, Jordan; Cardona Soriano, Pablo; Rosenberg, MikeCase DG-1522-ELeadership and People Management, Service and Operations ManagementForty-five miles apart from each other in Northern California, two not-for-profit credit unions SAFE and Travis had successfully transitioned from military segment-based to community charter credit unions. Both had grown to over $1 billion in assets via a combination of organic growth, mergers, and acquisitions. Above all, both had injected an unwavering commitment to member service. As of 2007, SAFE and Travis faced several questions: What would...Starting at €8.20
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Sunil Joshi
Pathak, Richa; Cardona Soriano, PabloCase DPO-237-ELeadership and People ManagementThis case narrates the story of a person who is very good at technical knowledge but is not good at leading teams. After extensive work experience in the industry, he is asked to report to a person much junior to him, but a very bright and efficient manager and this leads to a lot of turmoil in the team. Further, this is made more difficult as the company's business is affected not only by a takeover but also by the 2008 crisis. The cases is inte...Starting at €8.20