IESE (España)
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How a Social Logic Can Transform Your Business
Santos, FilipeArticle ART-2594-EBusiness Ethics and Corporate Social Responsibility, Entrepreneurship, StrategyThough social entrepreneurship and traditional, commercial entrepreneurship have many things in common, there are some fundamental differences. The author, an expert in the field of social entrepreneurship and social innovation, believes social entrepreneurship offers a transformative grassroots alternative to the usual way of doing business. This article highlights four crucial ways in which social entrepreneurs differ from their traditional cou...Starting at €8.20
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A Foot In the Door: Hindustan Lever Breaks Into the Mass Market
Ellison B.; Moller D.; Rodríguez Badal, Miguel ÁngelCase DG-1390-EStrategyHindustan Lever (HLL), a subsidiary of Unilever and undisputed leader in the Fast Moving Consumer Products segment in India, is caught out by the success of a local firm, Nirma, in selling to the bottom of the social pyramid. Having ignored Nirma's activities for several years in the belief that Nirma was targeting a segment that HLL was not interested in, HLL decides to enter the market at the bottom of the social pyramid by developing a totally...Starting at €8.20
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Cómo puede transformar su negocio la lógica social
Santos, FilipeArticle ART-2594Business Ethics and Corporate Social Responsibility, Entrepreneurship, Strategy¿Qué es el emprendimiento social y en qué difiere del comercial? Según el autor, experto en el campo emergente de la innovación social, ofrece una alternativa de base y transformadora al modo habitual de hacer negocios. En este artículo, destaca cuatro diferencias que emanan de la distinción fundamental entre creación y captación de valor. Asimismo, propone que las teorías económicas y los modelos de negocio establecidos reconozcan, más allá del ...Starting at €8.20