IESE (España)
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¿Qué tipo de liderazgo triunfa en África?
Ovadje, FrancaArticle ART-2672Leadership and People ManagementEste artículo explica los factores contextuales que se deben tener en cuenta para dirigir personas en el África subsahariana en general y en Nigeria en particular. La autora se basa en los estudios que ha realizado como directora del Centro de Investigación de Liderazgo y Ética de la Lagos Business School. Tras describir el contexto sociocultural subsahariano, subraya las cualidades de liderazgo necesarias para tener éxito en la región. Por últim...Starting at €8.20
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What Kind of Leader Will Thrive in Africa?
Ovadje, FrancaArticle ART-2672-ELeadership and People ManagementThis article discusses the context-specific factors that leaders must take into account when managing people and doing business in Africa, mainly sub-Saharan Africa and in particular, Nigeria. The author draws on several studies she has done as director of the Center for Research in Leadership and Ethics at Lagos Business School. First, she describes the general sociocultural context of sub-Saharan Africa. Then, she highlights the appropriate lea...Starting at €8.20
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The New York Times: Charging for Digital Content
Villanueva, Julian; Cabral, Luis; Ziskind, Julie MichelleCase M-1281-EMarketingThis case study covers the implementation stage, in March 2011, of the digital paywall by the U.S. paper the New York Times, which was ultimately launched in September 2011. It also provides some background and describes the current challenges facing the newspaper industry in the United States.Starting at €8.20