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Wendy’s: Capitalizing on Emerging Social Media Trends
Fabrizio Di MuroCase IVEY-9B21A018-ELeadership and People Management, MarketingIn late 2020, Wendy’s was an iconic North American fast-food chain with a history of innovation. The corporation’s inventive approach to its promotions was particularly apparent in its use of social media, even more so in its unique management of the company’s Twitter account. In addition to using Twitter to provide customer support and advertise its products in an online setting – two traditional activities conducted by many a business on Twitte...Starting at €8.20
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In-N-Out: A Different Path to Success
Fabrizio Di MuroCase IVEY-9B20A034-EMarketingIn-N-Out was an iconic burger chain that had changed little since it was founded in 1948. The company remained family-owned and had continually resisted going public. The company was only located in seven US states and grew slowly and deliberately in order to ensure that it could continue to offer a high quality product and experience to its customers at low prices. Current CEO Lynsi Snyder was interested in continued growth for In-N-Out, but not...Starting at €8.20
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McDonald's: Can A Behemoth Lead in the Era of Artificial Intelligence - Teaching Note
Fabrizio Di MuroTeaching Note IVEY-8B20A025-EMarketingTeaching note for product 9B20A025.Starting at €0.00
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International Rivers Network y el Proyecto de Represa en Bujagali (A)
Esty, Benjamin C.; Sesia, AldoCase HBS-209S20En el verano de 2002, la Red Internacional de Ríos (IRN), una ONG medioambiental ubicada en Berkeley, California, se dedica a lo que parecía ser las últimas horas de una campaña de tres años para detener un proyecto de la presa y la energía hidroeléctrica $ 582 millones a las cataratas de Bujagali en Uganda. La pieza final del rompecabezas de financiación estaba a punto de ser puesto en marcha como el Banco Mundial se estableció para aprobar una ...Starting at €8.20
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Eddie Bauer (B)
Healy, Paul M.; Katz, Sharon; Sesia, AldoCase HBS-110009-EAccounting and ControlIn February 2007, shareholders of Eddie Bauer, the specialty apparel retailer, were scheduled to vote on management's proposed sale of the company to two private equity firms. More than 50% of outstanding shares in Eddie Bauer needed to be voted in favor of the deal for it to be finalized. Shareholders needed to decide whether to vote for or against the proposed sale, which was fully endorsed by the board of Eddie Bauer.Starting at €5.74
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Aubrey McClendon's Special Incentive Compensation at Chesapeake Energy (A)
Healy, Paul M.; Rose, Clayton; Sesia, AldoCase HBS-110047-EAubrey McClendon, founder and CEO of Chesapeake Energy, was, according to Fortune Magazine, the highest paid U.S. CEO in 2008 receiving over $100 million in total compensation. McClendon received this compensation despite a significant drop in the company's stock price and financial performance during the year. The (A) case addresses the specifics of the compensation and the rationale for the compensation from the perspective of Chesapeake's boar...Starting at €8.20
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Urban Water Partners (A)
Ramanna, Karthik; Serafeim, George; Sesia, AldoCase HBS-111016-EAccounting and ControlThe case explores a new business venture to bring clean water to residents of Dar es Salaam, Tanzania, who otherwise cannot afford it. Management has enough money to get the company through August 2010 but needs more capital thereafter. An HBS alumnus isStarting at €8.20
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Urban Water Partners (B)
Ramanna, Karthik; Serafeim, George; Sesia, AldoCase HBS-111029-EAccounting and ControlThe case explores a new business venture to bring clean water to residents of Dar es Salaam, Tanzania, who otherwise cannot afford it. Management has enough money to get their company through August 2010, but needs more capital thereafter. An HBS alumnus is interested in investing in the company. Management needs to revisit their financial assumptions, decide on an incentive structure for their proposed network of local water vendors, and put tog...Starting at €5.74
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Brink's Company: Activists push for a spin-off
Srinivasan, Suraj; Sesia, Aldo; Kaser, AmyCase HBS-112055-EAccounting and ControlThe case studies the decision of the security services corporation Brink's Company to spin-off its home security division from the rest of the company. The decision followed intense pressure on the company by three activist hedge funds who felt that Brink's was chronically undervalued and the individual businesses were worth more than the combined company. The company resisted the decision for over a year before agreeing to the break up. The case...Starting at €8.20
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Southeastern Asset Management Challenges Buyout at Dell
Healy, Paul M.; Srinivasan, Suraj; Sesia, AldoCase HBS-114015-EFinanceIn late 2012, Michael Dell wants to take Dell Inc., the company he founded, private. Mr. Dell believes that the successful company's transformation from a personal computer (PC) manufacturer to an enterprise solutions and services provider (ESS) is dependent on going private without the short-term results scrutiny public companies face. He and a private equity firm, Silver Lake Partners, have made an offer for the company, which Dell Inc.'s board...Starting at €8.20