IESE (España)
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SEUR: Digitalizing Express Shipping
Foncillas, Pablo; González, JorgeCase M-1309-EInformation Technologies, Marketing, StrategyThe heads of marketing at SEUR (Servicio Urgente de Transportes; "Urgent Shipping Service" in English) were ready to present in the meeting room the results of the first six months since the relaunch of the company's new website. They had recently opted for promoting a website with a clear transactional focus. The meeting had been called to examine some aspects of the new site's performance, such as how sales were evolving with respect to target...Starting at €8.20
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SEUR: digitalizando el transporte urgente
Foncillas, Pablo; González, JorgeCase M-1309Information Technologies, Marketing, StrategyLa dirección de marketing de SEUR (Servicio Urgente de Transportes) se disponía a presentar en la sala de reuniones los resultados de los primeros seis meses del relanzamiento de la nueva web de la compañía, que había apostado recientemente por plantear una web con claro enfoque transaccional. En ese encuentro se analizarían algunos aspectos del rendimiento de la nueva página, tales como la evolución en ventas frente a objetivos, el encaje del p...Starting at €8.20
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TelePizza 1999: Value and Price
Forman C.; Palencia, LuisCase C-731-EAccounting and ControlIn June 1999 the decision by TelePizza's CEO and main shareholder to sell 5% of his stake in the company stock prompted a 9% drop in the share price. If it was a market overreaction and the fundamentals were unchanged, it could have been a good buy opportunity. The case can be used to analyze the drivers of value (profitability and growth) and revise current market price in view of their sustainability.Starting at €8.20
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GAMESA, October 2004. The Valuation of Wind
Forman C.; Palencia, LuisCase C-735-EAccounting and ControlThe case provides information to assess the 2004 market valuation of GAMESA, e11 per share at the time. GAMESA has four lines of business, manufacturing WTG (wind turbine generators), developing and selling wind farms, aeronautical manufacturing, and services. Each segment has its own valuation peculiarities.Starting at €8.20