IESE (España)
-
Split One (A)
Riverola, Josep; Zschiesche A.Case P-989-EService and Operations ManagementThe relationship marketing agency Split One is faced with a sharp increase in workload due to the consolidation of its customer portfolio. After analyzing the situation, Osu, one of the founding partners, is of the opinion that increasing the number of staff members could solve the problem over the short term. But he also wonders if this would hide internal organization problems and major commercial deficiencies.Starting at €8.20
-
Split One (A)
Riverola, Josep; Zschiesche A.Case P-989Service and Operations ManagementLa agencia de marketing relacional Split One se enfrenta a un fuerte aumento de la carga de trabajo debido a la consolidación de la cartera de clientes. Después de analizar la situación Osu, uno de los socios fundadores, pensó que, aumentando la plantilla, podría solucionar los problemas por lo menos a corto plazo. Pero también se preguntaba si ésto ocultaría problemas de organización interna o deficiencias comerciales de mayor índole.Starting at €8.20
-
Avinent
Nueno, José Luis; Rodríguez, Silvia; Llano, Miguel AngelCase M-1262Entrepreneurship, Innovation and Change, StrategyAlbert Giralt, Director General del Grup Vilardell Purtí, repasaba el borrador del plan estratégico 2011-2013 de AVINENT Implant System, la división biomédica del Grupo. En poco más de tres años, habían desarrollado un producto propio, el sistema de implantes AVINENT, en el seno de una industria tradicional del sector metalmecánico. Muchos y muy rápidos habían sido los logros, pero aún quedaba mucho camino por recorrer. Había que consolidar posi...Starting at €8.20
-
Avinent
Nueno, José Luis; Rodríguez, Silvia; Llano, Miguel AngelCase M-1262-EEntrepreneurship, Innovation and Change, StrategyAlbert Giralt, General Director of the Vilardell Purtí Group, was reviewing the draft of the 2011-2013 Strategic Plan for the AVINENT Implant System, the Group's biomedical division. In just over three years, they had developed their own product, the AVINENT Implant System, within a traditional company in the metalworking industry. Their achievements had come quickly and in abundance, but there was still a lot of ground to cover. They needed to c...Starting at €8.20
-
Split One (A) (Portuguese Version, Portugal)
Riverola, Josep; Zschiesche A.Case P-989-PPService and Operations ManagementThe relationship marketing agency Split One is faced with a sharp increase in workload due to the consolidation of its customer portfolio. After analyzing the situation, Osu, one of the founding partners, is of the opinion that increasing the number of staff members could solve the problem over the short term. But he also wonders if this would hide internal organization problems and major commercial deficiencies.Starting at €8.20
-
Split One (A) (Portuguese Version, Brazil)
Riverola, Josep; Zschiesche A.Case P-989-PBService and Operations ManagementThe relationship marketing agency Split One is faced with a sharp increase in workload due to the consolidation of its customer portfolio. After analyzing the situation, Osu, one of the founding partners, is of the opinion that increasing the number of staff members could solve the problem over the short term. But he also wonders if this would hide internal organization problems and major commercial deficiencies.Starting at €8.20
-
Embutidos Salgot S.A.
Rodríguez, Silvia; Nueno, José Luis; Llano, Miguel AngelCase M-1263Innovation and Change, Marketing, StrategyEl caso describe el cambio estratégico llevado a cabo por Embutidos Salgot S.A., posicionando sus productos en el segmento premium, dando el último paso con el lanzamiento de Eco Salgot, la gama de productos ecológicos. Dicho lanzamiento había reforzado las ventas de Reserva Salgot y Salgot, las otras dos líneas de producto. Sin embargo, el esfuerzo inversor había sido notable, cercano a los dos millones de euros, la crisis no favorecía el consum...Starting at €8.20
-
Embutidos Salgot S.A.
Rodríguez, Silvia; Nueno, José Luis; Llano, Miguel AngelCase M-1263-EInnovation and Change, Marketing, StrategyThe case describes the change of strategy carried out by Embutidos Salgot S.A., positioning its products in the premium segment and taking the final step with the launch of Eco Salgot, its range of organic products. This launch reinforced the sales of Reserva Salgot and Salgot, the other two product lines. However, the investment was significant (nearly 2 million euros), the crisis did not favor the consumption of premium products (a price strugg...Starting at €8.20