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Un buen diagnóstico, el mejor remedio
Hanssens, DominiqueArticle ART-1791MarketingEn períodos de caída del consumo como el actual, los directivos ansían acelerar los "planes de reflotamiento" de las marcas. Pero antes de recetar un remedio milagroso, conviene acertar en el diagnóstico. De lo contrario, se corre el riesgo de administrar placebos. Partiendo de investigaciones sobre la industria alimentaria de Estados Unidos, el autor propone ampliar el marketing mix más allá de las típicas medidas a que recurren los directivos, ...Starting at €8.20
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Typhoon Computers GmbH (Portuguese Version, Portugal)
Go L.; Fraguas, RafaelCase ASN-18-PPDecision Analysis, Entrepreneurship, Innovation and ChangeTyphoon Computers sells PC components in Eastern Europe. Almost three years after it was formed, the company finds itself facing a number of problems due to its rapid growth. It now has to decide how to make the transition from an entrepreneurial to a more professional style of organization.Starting at €8.20
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Typhoon Computers GmbH (Portuguese Version, Brazil)
Go L.; Fraguas, RafaelCase ASN-18-PBDecision Analysis, Entrepreneurship, Innovation and ChangeTyphoon Computers sells PC components in Eastern Europe. Almost three years after it was formed, the company finds itself facing a number of problems due to its rapid growth. It now has to decide how to make the transition from an entrepreneurial to a more professional style of organization.Starting at €8.20
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Typhoon Computers GmbH
Go L.; Fraguas, RafaelCase ASN-18-EDecision Analysis, Entrepreneurship, Innovation and ChangeTyphoon Computers sells PC components in Eastern Europe. Almost three years after it was formed, the company finds itself facing a number of problems due to its rapid growth. It now has to decide how to make the transition from an entrepreneurial to a more professional style of organization.Starting at €8.20
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Typhoon Computers GmbH
Go L.; Fraguas, RafaelCase ASN-18Decision Analysis, Entrepreneurship, Innovation and ChangeTyphoon Computers es una empresa comercializadora de componentes de ordenadores personales para los países del Este de Europa. Tras casi tres años de funcionamiento, empieza a afrontar una serie de problemas debido al fuerte crecimiento que ha experimentado. Se debe plantear el paso de una organización que responde a la fase emprendedora, a una organización más profesionalizada.Starting at €8.20
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Beating Recession Fatigue Requires Right Diagnosis
Hanssens, DominiqueArticle ART-1791-EMarketingIn periods of reduced consumption, like now, managers may be anxious to kick their "turnaround plan" into high gear. But before prescribing any wonder remedy, its vital to make a correct diagnosis, otherwise you may be administering placebos. Using research from the food industry in the United States, the author attempts to expand the scope of marketing mix modeling beyond the typical actions resorted to by top management, whose desperate life-s...Starting at €8.20