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Amazon, Google, and Apple: Smart Speakers and the Battle for the Connected Home
Lal, Rajiv; Johnson, ScottCase HBS-518035-EMarketingAmazon, Google, and Apple all offer their own smart speaker. The devices represent the each firm's entry point into the connected home market. All three companies come into the space with their own strenghs and weaknesses. Who will win?Starting at €8.20
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Oscar Mayer: planificación estratégica de mercadeo
Quelch, John A.; Kotchen, Dan; Drane, RobertCase HBS-508S17MarketingEl director de marketing de Oscar Mayer se enfrenta a una serie de opciones estratégicas de marketing relacionada con los productos establecidos y nuevos, incluyendo las decisiones presupuestarias y de asignación de capacidad.Starting at €8.20
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STRIVR: Changing the Game in Virtual Reality
Lal, Rajiv; Denison, Matt; Higgins, Robert F.; Johnson, ScottCase HBS-518048-EMarketingThe CEO of a growing virtual reality company that trains athletes must decide whether or not to stay in sports or expand into other areas.Starting at €8.20